Burnham, United Kingdom (PressExposure) July 07, 2009 -- In an increasingly competitive business environment companies must search for winning strategies and sail towards their own Blue Ocean, where the competition becomes irrelevant and not competing is the path to profitable growth. To quote the French literary great André Gide: "You cannot discover new oceans unless you have the courage to step away from the shore."
In corporate terms, stepping away from the shore means identifying and pursuing an uncontested market space that creates new demand. Internationally recognised expert on Blue Ocean Strategy and Defying Conventional Wisdom, Gabor George Burt commented: "The leading companies of tomorrow will succeed not by battling competitors but by creating 'Blue Oceans', which means turning unconventional ideas into strategies that simultaneously target differentiation and lower cost."
Demand for Burt's Blue Ocean executive experience workshops has soared as business executive recognise that remaining in a red ocean of competition threatens the future livelihood of their company.
Commenting recently, Dagmar O'Toole, Global Operations Director of CSA Celebrity Speakers, a global speaker bureau working with Gabor Burt said: "During 25 years of selling business speakers around the world I have never known companies to experience such challenging conditions and it's of no surprise that the Blue Ocean Strategy is seen as a path to profitable growth."
For more information on Gabor George Burt please contact Alexander Hasslacher on +44 1628 601 417 or email him at alexander@speakers.co.uk