Davao City, (PressExposure) April 02, 2012 -- Email marketing lists are created by email marketing professionals in order to market products and services through email Compare with other traditional methods, email marketing works much better and can even complement your web presence quite well.
You should know that you have 2 options if you wish to start using email marketing.
You can create your own email marketing list on your website. You can send your offers through someone else's email marketing list.
You have to create a useful newsletter, report or a free download, and then ask your website visitors to subscribe to it in the first option.
In exchange of their email addresses, you need to give them something useful. Subscription to your email marketing list should be presented as something needed that they can really use. And by delivering free and useful stuff, you fulfill your promise.
When people subscribe to your email marketing list, you ask for their consent to send business offers from time to time. You can blend your sales letters with the newsletters, which should also relate to the subject of youre newsletters. Into your newsletters, nicely blend sales information in such a way that your subscribers won't even see it as such. A good example of that is product reviews, where your product is also reviewed.
Finding free newsletter providers just like the ones that offer free e-magazines, and asking them to send sales lettter to their subscribers is the second option. Usually, free newsletter providers have big crowds, and you have a big chance of making a big buck from every mail-out if your offer is related to the subject of the newsletter the subscribers read.
But be reminded that unrelated or too "advertiziy" offers are not accepted by newsletter providers. So before creating an offer, you have to consider and ask for their guidelines. They'll also charge you per message you're gonna send to their email marketing lists, and sometimes it can be very expensive, especially if they provide extremely high quality content to their subscribers.
What you offer will also matter when you decide which between the options will you chose. You better choose the option one of you offer inexpensive products. If you are offering high-end expensive products, you better pick the option number two. In this event you will receive a good pay-off with the most expensive third-party email marketing lists.
A good email marketing software or mass mailer is all you need if you choose the option one and decide to build your own email marketing list. Regular email client won't work.
Use Mac Mass Mailer if you are a Mac user. For Windows users, you can use Advanced Emailer. I successfully used both programs on both platforms, and I like them both.