Ocala, FL (PressExposure) December 22, 2009 -- 57 percent: Thatâs the number of small businesses that plan to budget more time and money on developing their Web sites in 2010, according to an Ad-ology research study. The reason? Internet marketing reaches potential buyers and clients across the world â itâs critical for a companyâs Web site to be up and running, as well as easily accessible.
And soon, there will be an app for that.
Microsoft plans to extend the reach of the mobile search, which is becoming more common with the increasing sales of hand-held Internet devices, with the introduction of a Bing-powered search engine for iPhones. As this new app is being developed, Stephen Woessner, UW-La Crosse Small Business Development Center Outreach Coordinator, offers a simple way for businesses to gain an edge: search engine optimization (SEO).
âA small business owner needs to take advantage of every possible competitive advantage, especially during this challenging economy â and having an effective Web presence is one of the best strategies to increase sales,â Woessner said in an interview with the Search Engine Guide http://www.searchengineguide.com/manoj-jasra/the-small-business-owners-handbook-to-se.php}, a blog dedicated to improve small business ownersâ search marketing.
Woessner emphasizes the importance of SEO, as he provides small business owners with the most important steps in the SEO process, as outlined in his book The Small Business Ownerâs Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps â Guaranteed. Woessnerâs strategy is simply something business owners cannot afford to miss, as it can make any business rise to the top of a Google â or mobile â search.
Woessner has 15 years of experience in Web strategy development, search engine optimization (SEO), marketing, sales, market research, and strategic planning. He has consulted with hundreds of clients on the development of Web sites and online promotional strategies. Woessner is available for interviews.