East Arlington, TX (PressExposure) August 24, 2009 -- More often than not, you may be thinking that your marketing collaterals, be it brochures or even invitations is just a waste of your time and money. This may be because you do not usually get the results you expect.
In addition, you have not seen any improvements in your sales graph. If you are thinking that, you are just throwing away your marketing budget in the garbage, more than likely that you are right.
There are at least four ways you are wasting your precious marketing budget on promotional activities that are ineffective and produce less than stellar results:
The offer that is not compelling. One way to know if you are producing an ineffective ad is when people are always asking for the offer. You are just wasting your time and money, as well as that of your target clientsâ, if they do not see your offer right away or that it even exists at all. Remember that you need to have a reason for your target audience to come to you. What is your reason to convince them of your worth? Where is your offer?
The marketing content is very hard to understand. Not only that, but cluttered to boot. Do not be misguided with having to fill up your marketing collaterals with too much content because it makes for an expert appearance. The more you tell the more expert you appear to your target audience. Wrong!
Too much copy can only make it harder for your target audience to get your point because of the clutter it creates. Give your target readers space to breathe. This is where your white space can be your most important ally in your marketing collateral, be it catalog printing, print notepads, or invitation printing.
The design is too old-fashioned and ho-hum. First things first, you need to attract your target clients to your collaterals before you could even offer your message. Using a traditional and boring design is one way to turn off your audience.
Most consumers are numb to conventional advertising. They automatically turn off anything that even speaks or smells remotely of marketing. To capture their curiosity, you should provide them with something different from the usual fare. Do not be stuck with redundant activities that make you look dull and unimaginative.
There is no fun in your marketing collaterals. You do not find any fun doing your marketing strategy, so would your target clients. Bear in mind that the feelings you have reflect in your collaterals. Your target audience would therefore have the same impression. So do not make it too much of an effort for you to produce your marketing campaign. Be sure to have fun while doing it for it would surely reflect in your collateral.
Katie Marcus writes information about printing company and printing technologies.