Newport, Vic Australia (PressExposure) February 27, 2012 -- This week on Red Tent Radio, Ludwina Dautovic's featured guest is Sue Barrett. Sue is one of the leading voices commenting on sales today and she advocates the tenet that selling is everybody's business and everybody lives by selling something. Sue is an experienced business speaker and adviser, facilitator, sales coach, training provider and entrepreneur. She founded Barrett Consulting Group, an end-to-end consulting practice, in 1995. The Barrett team is not your standard sales training or consulting firm. They are the thought leaders in 21st century sales strategy, training, coaching, assessment and consulting.
For the My Biz, Your Biz segment, Ludwina is joined by Jane Winter from Princess of Sales. Jane and Ludwina discuss how to go about selling and marketing those goods and services that are categorized as intangibles. These include things like consulting, massage, therapy and any other services that don't necessarily have a physical presence.
When selling intangibles, a person needs to learn how to convey the value of the service as opposed to just using some of the more traditional ways of selling other goods. Jane reveals why sometimes, the best people in a field aren't always the ones getting the highest amount of sales... when they SHOULD be.
And in this week's Business Tip, Ludwina shares a special technique she employs when selling high ticket products. To see those steps, check out this week's show.
The show is available on demand, for free, at RedTentRadio.com, on iTunes (under the podcast category) and also airs every week in the United States on Jackalope Radio 105 FM in Kansas City, Missouri, USA (Fridays at 6pm EST). New episodes become available every Friday (Australian time) on the website and iTunes. Past episodes of Red Tent Radio are also available for free there as well.
Red Tent Radio is produced every week by The Red Tent Woman, which is a small business run by Ludwina Dautovic. She runs a business network for small business owners and offers advice, business coaching and resources for other owners and entrepreneurs. She is a multi-award winning business coach with over 20 years of experience and success.