Sydney, Australia (PressExposure) July 19, 2012 -- Thomas Dux, the speciality grocer with eleven stores across New South Wales and Victoria, has launched a mobile rewards program to reach a broader audience and reward regular customers for ongoing patronage.
According to Marilla Dann, Marketing Manager at Thomas Dux Grocer, "this is our first foray into mobile phone apps and an exciting opportunity to be more relevant to customers who are actively using their mobile phones to seek information about our brand.
"The Pointpal loyalty app allows Thomas Dux customers to collect and redeem points for the free Cook & Pour cookware as well as providing convenient store information," commented Ms Dann.
The Thomas Dux loyalty program is masterminded by TCC, the global shopper behaviour company with operations in over 50 countries and over 5000 completed customer promotions.
"This campaign not only marks a new era in how shoppers engage with TCC retail clients, it also signifies the start of an extremely significant partnership between TCC and Pointpal to revolutionise the way the shoppers engage with retail brands," said Alastair Macdonald, Regional Director - Australasia at TCC Global.
"Research from last year's loyalty promotion showed we could significantly broaden the audience by delivering the same reward program on a digital platform," commented Mr Macdonald. "The digital services provided in the Pointpal partnership will provide a quantum leap in the shopper experience and the level of interaction with a brand to provide the opportunity for significant growth in both sales and brand value."
The Pointpal app provides an easy-to-use loyalty points system for customers and retail staff, and provides real-time progress tracking and insights on usage, frequency, store patronage and other buyer behaviours.
The Cook & Pour digital promotion collects and redeems points using a smartphone and the Pointpal app. Over 18 weeks Thomas Dux customers collect stamps towards rewards in the Thomas Cook & Pour Cookware range. Pointpal is an Australian company with a client list that includes Oporto, Subway, Bakers Delight and Stella Artois.
About Thomas Dux
Thomas Dux shares their passion for food with customers each and every day. The Thomas Dux buyers work with the best foodies in the business to bring customers quality products from Saskia Beer, Maggie Beer, Simmone Logue, Herbies, Ornella, Phillippa's, Rowie's and Geoff Jansz just to name a few.
Fruit and vegetables at Thomas Dux come straight from the markets in Sydney & Melbourne. In 11 stores in Sydney & Melbourne custoemrs can find a wide range of grocery & dairy products, artisan-style freshly baked breads, hundreds of varieties of cheese, plus oils and vinegars, pasta and sauces and condiments. As well as over 30 antipasto choices, fresh meat and poultry plus a wide selection of fresh flowers. More at http://www.thomasdux.com.au
About TCC Global
The TCC mission is to create a positive difference to a retail brand and a measurable difference to a retail business by changing shopper behavior. TCC programs are designed to engage shoppers with a retailer and encourage them to visit more and focus their spend. More at http://www.tccglobal.com
Pointpal is Australia and Singapore's leading mobile loyalty platform. The Pointpal platform incorporates an intuitive smartphone app for consumers with a sophisticated analytics back-end that delivers real-time consumer and marketing insight for marketers. Pointpal's client list includes Oporto, Subway, Bakers Delight and Stella Artois.
Consumers download the free Pointpal app to access a range of retail, entertainment, food and services offers that they can browse, find, locate and add to their personal Pointpal mobile loyalty wallet. With loyalty cards around 40 percent of the average Australian wallet's weight, Pointpal on a smartphone instantly trims this unnecessary bulk while enabling collection and redemption of loyalty points as usual.
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