Los Angeles, CA (PressExposure) May 23, 2008 -- If the thought of creating a marketing plan is scaring the hell out of you, how can you go about it? Even small businesses need that kind of plan. It allows you to proceed. It gives you a path. It reminds you when is the best time to opt for the broadcast medium and when it's safer to settle to color postcard printing.
The Big Plan Yes, you may be small and you are only starting in the trade. But aren't you dreaming to become big as you last in the biz? Of course, you are. And for this reason, you've got to make your marketing plan.
Don't be overwhelmed by the thought. It's your guide. And the list below is your guide on how to start off with that plan.
1. Products and services You are selling Product A. What are the features of this product? How can it benefit the people who are going to buy? What are its advantages over the same kind of products in the market?
This line of questions also goes to services. For example, your business specializes with a type of service. How is this being done? What are the benefits that people will get out of availing such? What are your advantages over your competitors? Why should people choose you for that type of service?
2. Market analysis Group your target market depending on their demographic differences. This includes age, gender, their buying habits, range of income and other interests.
With this process, it will be easier for you to create ads and target those to the right group of people. You must do this part with care. A lot of your future business decisions will depend on your target market.
If you must and if you can afford it, it's better to hire professionals to do this part. They have experience with such study so the results will be better.
3. Business goals Where do you want to be a week from now? How about a month from now? A year after? Think ahead so you can plan for the future. Make sure that all the people who are working for you are looking in the same direction that you are eyeing at.
Success will be easier if you have the help and support of all the people surrounding you. It is vital to list down your goals so that everything you do will be guided by the direction where they are leading you to.
4. Steps to success If you've already listed your goals, then the next step is to think about how you can make everything happen. Are you going to settle with business cards? Or are you going to try color postcard printing to direct mail your ads?
It's all up to you. What's important is that you are guided.
It's a plan. So changes are normal to happen along the way. It's okay. As long as you get back on track every time there's a change. The important thing is that you have to learn how to move to the groove.
As you move through with the big plan, you must grasp when it's okay to proceed with color postcard printing. And you will know when it is safer to stick with the usual business cards.