Los Angeles, CA (PressExposure) May 17, 2008 -- Wedding is a big business. So make sure that you utilize every avenue, including postcard design, to let the word out about you.
What's your specialty? The designs for your cards will rely a lot on this aspect. But be careful though. Here are some reminders that you must think about when conceptualizing your postcard design.
1. Watch out for your competitors' cards. You don't want to be caught in the midst of business competition. If your design will be painfully close to that of the other businesses like yours, it might take a toll on you. People will be reminded of the other companies. This way, you are doing them a great favor by advertising their brand.
But you are not helping yourself. So make sure that your design is uniquely yours. Create a pool of creative team to do this stuff. Or you can just avail the services of the best printing company that can come up with your requirements.
2. Focus on people's emotions. Have you ever browsed through other people's wedding albums? What are the parts that you like the most? Is it the picture of the bouquet? Or is it the bride's beautiful smile when she was holding that same bouquet?
What will interest you more? Are you going to be hooked with the photo of the wedding cake? Or you would be more interested with the happy faces of the couple while they were slicing their wedding cake?
Of course, you would like to see the emotions more than the technicalities of the event. This is a wedding. This is one of the most emotional moments for most people. So do the same for your cards. Focus on the emotions. And you are assured that people will not only look at your cards. They will see what you are trying to say.
3. Break free from the tradition. People are already used to what they see on weddings. They know that there are a lot of laces, the doves, the cake. The aim of your postcards is not only to remind them of what wedding is all about. You are selling them ideas. So create something different that will entice them to break free from what is usual.
Through your cards, suggest ways for them to create a unique wedding. You can tell them how they can celebrate the day with a style. Or you can focus on how they can make the occasion memorable for everyone.
Memorable. Special. One of a kind. These are just some words wherein you can base your ideas from. Capitalize on the thought that weddings celebrate special unions of people who are full of love. Those people are looking forward to the days ahead as couples.
For sure, you will not run out of what to include on your postcard design. Celebrate the day with them while giving them suggestions of how they can make such occasion apart from the usual. Give your biz a boost by presenting the old items like new.