Burnsville, Minnesota (PressExposure) November 13, 2008 -- Tighter consumer budgets are creating a more discerning shopper this holiday season. Shoppers finding themselves with less expendable money are expecting far more value from the holiday gifts they are purchasing this year.
Frivolous or trendy gifts are giving way to more practical and multi-use items. Consumers are stretching their holiday shopping dollars this season and providing more "needs" and less "wants" for the individuals on their Christmas shopping lists.
When it comes to children's holiday gift giving this season, more parents and grandparents are looking for children's gifts that provide more value and offer educational or developmental benefits along with fun and enjoyment. Creative children's literature is popular this year as parents and grandparents can justify book purchases for the educational benefits, the family bonding opportunities in reading together and when adding in the fun and entertainment factor, children's books make for a good holiday shopping value.
One high value series to look for this Christmas shopping season is the Thumbuddy children's book series. In the July 2008 edition of Bookviews, the Thumbuddy board book series by author Mark Arens is highlighted as a good value in that they "can take a lot of rough handling by anyone from infancy through age 4 for whom they were written and illustrated. These books, to be read by a parent to the child all affirm that they are special, huggable, etc. ... kids can benefit from such early assurance."
The Early Childhood Program Instructor & Supervisor at Northeast Iowa College says, "The Thumbuddy books are truly delightful in emphasizing the profound and essential truth that every child is unique, special and lovable. What a world it will be when this truth is realized by every child! The positive impact on humanity will be significant when every child has self-respect and also respects others."
The Thumbuddy (not Thumbody) character is a thumb with a body who relays the message that just as your thumb leaves a unique imprint, your life also leaves a unique imprint in the world.
ThumbPeople, Inc. produces Thumbuddy books, music and preschool programs that encourage positive youth development.