Times Private Treaties Partners YourStory for Popular Entrepreneur Challenge

Gurgaon, India (PressExposure) October 01, 2009 -- Times Private Treaties actively associates with several industry bodies and organisations for Entrepreneurial mentorship programmes. A step in this direction is Times Private Treaties (TPT) association with YourStory's for "The Most Popular Entrepreneur Challenge 2009", sponsored by Sun Startup Essentials. For the first time in India, YourStory is conducting a Challenge for Entrepreneurs which will be 100 percent community driven.

Conceptualized with the aim to applaud unique Indian Entrepreneurs as creators and shapers of ideas which have changed the world, the Most Popular Entrepreneur Challenge 2009 seeks to rediscover the charisma, leadership, and foresight of the Great Indian Entrepreneur.

Mr. Karthik Reddy, Vice-President, Times Private Treaties, will mentor the contestants on all aspects of an entrepreneurial startup.

Times Private Treaties' business model, which involves spurring innovation and mentoring entrepreneurs, has found acclaim as one of the finalists in the seven most innovative business models by the PubliGroupe and International Newsmedia Marketing Association (INMA), in the second edition of their 'Innovative Business Models Contest' Miami, USA this year, was testimony to the success of the Times Private Treaties model.

TPT's basic philosophy is that brands need to occupy many emotional platforms in order to facilitate differentiated branding and brand recall.

Earlier, Mr. Sivakumar Sundaram (CEO, Times Private Treaties & Principal Secretary, BCCL) mentored the incubates at iAccelerator, a unique start-up acceleration program conducted by IIM, Ahmedabad in collaboration with Upstart.in which was aimed at mentoring and investing in first time technology entrepreneurs in India working in the internet and mobile space. At the 4 month program (started on 1st May, 2009), teams received intense mentoring by leading industry experts and academicians to support the acceleration of their idea into the market.

In response to the IT and Mobile space leaning more towards product differentiation and placing less importance on brand building, Mr. Sivakumar (CEO, Times Private Treaties & Principal Secretary, BCCL) stressed the need to view brand building as a necessary long-term sustained relationship which in turn will fuel brand visibility and business scalability - in a nutshell, one of the important factors that will influence success.

From the time of its inception to the current market scenario, TPT has been relentless in its quest to help Indian brands extend their brand to fill a new market space. The TPT model has helped its parent organization attract new audiences and generate new revenue streams, whilst aiming to prolong the sunset of the print medium.

Riding on its USP of sharing risk while partnering entrepreneurial ideas, Times Private Treaties helps leapfrog growth in both early stage and mature companies across various industry verticals. For entrepreneurs the opportunity that leveraging the BCCL advertising vehicles provide whilst parting with equity works when he looks at growth and expansion.

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Press Release Submitted On: October 01, 2009 at 7:03 am
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