Titan Eye Plus Launches 'Cabana'

Bangalore, Karnataka India (PressExposure) May 12, 2011 -- Titan Eyewear, the third consumer facing business of Titan Industries Ltd. today launched a new classy brand Cabana - Fashion sunglasses from Titan.

Introducing the hottest styles and Sunglass designs, Titan Eye Plus has added another feather to their cap with Cabana. The collection is targeted at the sophisticated fashion conscious consumer looking to showcase their sense of style. Cabana complements the personality of the individual who would like to make a fashion statement.

Commenting on the launch, Mr. Ravi Kant, COO - Eyewear business - Titan Industries Ltd.,said, "We expect Cabana to be one of the most hot and happening brands of sunglasses. It will bring to the Indian consumer the best of international fashion trends, high end finishes and premium quality. It is also priced attractively to appeal to the value conscious Indian consumer. Cabana sunglasses from Titan is another step in enhancing and transforming the Indian eyewear market."

A collection of 50 exquisite designs offers fashionable styles for him and chic frames, gradient lens, bug eye shape and shell frames for her. A perfect blend of graceful temple designs and colors to showcase panache.

All set to grab eyeballs, the collection is a combination of aviator styles in light weight acetate /metal. The models are available in an array of colors ranging from warm shades to shiny metals. Priced between Rs.1500 - 2750 and is available exclusively across 44 Titan Eye Plus stores in select cities across the country.

All Cabana sunglasses go through stringent quality checks to ensure unparalleled standards of comfort and quality. In addition to striking form, the consumer gets perfect functionality as well.Each sunglass comes with a minimum warranty of 12 months.

About Vaihnavi Corporate Communications

Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry.

Titan Eye+ offers wide range of stylish and contemporary eyewear through exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald standardization Titan Eye Plus, in sync with Tata 's principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.

Currently, Titan Eye Plus has 155 stores functional across 48 cities i.e. Delhi, Gurgaon, Noida, Chandigarh, Jaipur in North; Kolkata, Ranchi, Dhanbad, Bhagalpur, Jamshedpur in the East; Bangalore, Hyderabad, Chennai, Vizag, Vijaywada, Guntur, Calicut, Cochin, Tuticorin and Coimbatore in the South and Mumbai, Ahmedabad, Pune, Nagpur, Kolhapur, Baroda, Indore, Bhopal, Gwalior, Jabalpur in the West of India .

Press Release Source: http://PressExposure.com/PR/Vaihnavi_Corporate_Communications.html

Press Release Submitted On: May 12, 2011 at 1:19 am
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