London, United Kingdom (PressExposure) September 16, 2009 -- /1888PressRelease/ tkts, Leicester Square's official ticket booth for West End theatre, has seen a remarkable increase in ticket sales this year. The Society of London Theatre (SOLT) recently reported that, from May to August 2009, ticket sales rose by 21 per cent compared with the same period last year.
The tkts booth sales team have recorded an increase in the number of international theatre lovers coming through its doors, as patrons from Europe and America benefit from a favourable exchange rate.
Meanwhile, the 'staycation' phenomenon provoked by the shrinking economy appears to have increased the number of UK families experiencing the joys of the stage.
Based in Leicester Square, tkts is London's most popular theatre ticket shop, best known for offering half-price tickets for West End shows on the day of performance. However, a shake-up in the way tkts operates has also contributed to the growth in the number of theatregoers in the Capital.
Ticket sales developments from tkts: In a break with tradition, the tkts booth has begun selling advance discount tickets up to a week ahead of the performance. With tickets available for future shows, including musicals, plays and comedies, the number of visitors taking advantage of reduced advance rates continues to grow.
In addition, tkts now has a stand-alone website for discount theatre tickets which will provide current ticket information as well as featuring any discounts on offer.
tkts is the only official ticket booth for theatre in the heart of London's Leicester Square. Run by the Society of London Theatre (SOLT) on behalf of the theatre industry, its profits are used to develop activities on the London stage and promote theatre-going in the city.
Operating since 1980, tkts is the original ticket booth in the heart of Leicester Square. To distinguish it from the many unofficial ticket kiosks, SOLT renamed it the tkts Ticket Booth in 2001.
As ticket sales continue to grow for the wide choice of shows (over 30 daily) in the West End, the success currently enjoyed by London's theatres shows no sign of slowing. Offering something for everyone - musicals, comedies, opera, dance and drama - the tkts booth is making a significant contribution to buoyant theatre ticket sales.