Northglenn, Colorado (PressExposure) November 04, 2008 -- Many businesses seek out a DenverInternet Marketing Company because they understand that the techniques and strategies behind online advertising are continually changing and evolving. Few business owners can keep up with learning every new concept from Web 2.0 social network marketing to keyword density and researching. The best Denver Internet Marketing Company will be one that can cover all bases at an affordable price and that is the idea behind OptiTrex's Internet Marketing business model.
"I wanted to offer something unique to my clients," explains Adam J. Morien, founder of OptiTrex Denver SEO Company. "Not only would I align new businesses with a dedicated team of copywriters and web designers who could help them create an individualized, professional site with fresh, relevant, continuous content but I'd also revolutionize their search engine position by using proven Denver SEO strategies like link building, blogging, keyword usage, meta-tagging, link exchanging, page ranking, site traffic monitoring and more!"
In his search engine optimization, Morien's Denver Internet Marketing Company focuses on Chris Anderson's "Long Tail" marketing strategy, which aims at delivering high-quality, targeted traffic. Instead of using broad terms to cast a wide net, his optimization techniques cast a narrower net but reel in traffic that is more likely to purchase. According to ComScore, 30-40% of all searches are estimated to have local intent, so capturing a targeted audience is essential.
To deliver this traffic, OptiTrex's Denver SEO Company will assess what the locals are searching for. Whether it's a blog, a search engine listing, an article or a press release, Morien's copywriters will include researched, targeted phrases that include "long tail" terms such as: geographic locations, nearby neighborhoods, towns, brand names, industry services and products. The density of these keyword phrases is important too, Morien says. In some cases, long tail search terms brought in more than 40% of all traffic to a client's website.
Another practical Denver Internet Marketing Company technique OptiTrex uses is the experimental approach to Denver SEO. The search engine optimization professionals will test each ad, keyword and ad location to see what's working and what's not working. According to Stephan Spencer of Netconcepts, 80-90% of the pages crawled by spiders were not delivering visitors which means most web pages just sit there doing nothing for the company. The goal, then, will be to convert each page of a business's website into a search engine attractor and any non-performing pages will be researched and retooled. This intensive approach has been proven to be very effective in numerous marketing studies, shows dedication and yields positive results with internet marketing clients.
Good Internet Marketing Company will: inspire gut reaction with title tags and headers, keep urls shorter / easier to remember and will optimize internal linking structure so web users can easily navigate the client's website. "Use blogs to harvest long tail traffic," Senior SEO strategist Mary Bowling recommends. "Blogs get spidered quickly, and can rank quickly." OptiTrex Denver SEO Company can deliver not only search engine optimization and Internet marketing, but also a full range of copywriting services including (but not limited to) blogging.