Atlanta, GA (PressExposure) February 13, 2011 -- Touchdown: Eight Key Factors to Score a Touchdown in Selling
By D.N. Chadha
Published: August 2010
Touchdown: Eight Key Factors to Score a Touchdown in Selling by D.N. Chadha seeks to coach professional salespeople in any industry toward the goal of top sales success. "I am offering you the analogy of selling and football," says Chadha. "The eight key factors to score a touchdown in selling also can be applied to the game of football, so this will help you to understand and execute these eight key factors in your selling game." Chadha has successfully executed the eight key factors he recommends by working in the trenches with his customers and sales representatives for more than 30 years.
Chadha, who has more than 20 years' experience in pharmaceutical sales and 10 years managing sales teams, outlines in Touchdown key factors such as selling skills and strategies, a positive attitude, goals and a plan of action, team spirit, product knowledge and training , customer focus and flawless execution. The results of following these mantras, according to Chadha, are improved revenues, increased profits and strong business relationships. Chadha also coaches readers in six ways to sell during tough economic times, and he creates a new definition of selling: "Consummate salesmanship as part art and part science."
Sushil Bhatia, Ph.D., M.B.A., professor and executive in residence at Sawyer Business School at Suffolk University, says, "I shall recommend Touchdown to my entrepreneurship students at Suffolk University for practical suggested reading as they prepare to launch their business ventures. I am sure that they will benefit substantially." "I sincerely want to share my success in selling with millions of my readers in the U.S. and around the world," says Chadha. "I hope that Touchdown will help you to achieve significant success in your sales career."
Eight Key Factors to Score Touchdowns in Selling:
2. Product Knowledge and Training
3. Customer Focus
4. Selling Skills
6. Plan of Action and Selling Strategies
7. Flawless Execution
8. The Art and Science of Selling Touchdowns
About The Author
D.N. Chadha received a bachelor's degree from Delhi University in India, and a master's degree in English literature. Working as a regional sales director for a Japanese pharmaceutical company, a co-director of sales and national sales manager, Chadha has received several awards for his performance. Chadha is currently writing a memoir, an immigrant success story, called Suitcase.
Review Copies & Interviews Available
Touchdown is available from the author's website, the publisher's website, Amazon.com and BN.com Bookstores should contact Ingram and Baker & Taylor for discounts.