Denver, CO (PressExposure) February 26, 2009 -- The Museum Store Association (MSA) will hold its annual meeting and Expo in Phoenix, AZ, May 2 â 5, at the Phoenix Convention Center featuring an important session focused on recent toy safety legislation from the Consumer Products Safety Commission. Both retailers and product vendors have had many questions about the requirements of this important legislation and MSA is committed to helping its members make sure they are in compliance.
The Conference program features a leading attorney speaking about the implications of the Consumer Product Safety Improvement Act (toy safety legislation) on museum store merchandise. The speaker line-up also includes: Rick Segel, entrepreneur and hiring and training expert; Bob Negen, marketing services specialist; Lisa Ford, customer service guru; and Amy Africa, a Web marketing expert who has worked with Dell and Amazon.com. The program is full of relevant and timely sessions, each with a high value take-away that can immediately be put to use by attendees.
The MSA Retail Conference & Expo is an indispensable opportunity for cultural commerce professionals to learn, buy and network. The MSA Expo is arguably the most important annual buying event for the museum store community and the only conference with education specifically for retailers in museums, historic sites, botanic gardens, aquariums, zoos, libraries and more. Museum retail professionals from national institutions such as The Metropolitan Museum of Art and local Phoenix institutions such as the Phoenix Art Museum will be among the hundreds of attendees from cultural institutions across the United States and around the world.
âBudgets everywhere are tight and museum stores need to maximize every dollar for their institutions in the coming months. How can you optimize performance at your institutionâs store?â said Board President Gwen Benner. âThis yearâs exciting program includes several industry experts offering solutions and tools to meet the challenges todayâs museum store managers face.â
The MSA Expo is the premier product sourcing venue for museum store merchandisers. âThe MSA Expo features the leading product vendors in the specialty gift industry. Each museum store offers its own unique collection of culturally-oriented items and this is the principal buying Expo for the cultural market,â explained Benner.
In addition to building institution revenue through sales, museum stores provide a high-impact point of contact with cultural institution patrons. The store is a place to reinforce the experience of visiting a cultural institution and to re-emphasize the mission of the institution. As the entire cultural community faces the effects of tight economic times, building value within institutions is more important than ever.
At the Conference, museum store employees will: 1. Discover how to maximize store revenue 2. Share best practices with colleagues 3. Find solutions to take back to the store and implement immediately 4. Shop for mission-related merchandise with more than 300 vendors â more than 100 new to the Expo
MSA is a nonprofit, international association organized to advance the success of museum retail professionals. By encouraging high standards of professionalism, MSA helps cultural commerce professionals better serve their organizations. MSA also is focused on helping increase awareness about museum stores as unique shopping destinations for tourists and cultural travelers.