Bangalore, India (PressExposure) March 11, 2013 -- Toyota Kirloskar Motor Pvt. Ltd. today announced the launch of the New Etios and Etios Liva. The new vehicles were launched amid much fanfare at the final match of the month long cricket tournament - *Toyota University Cricket Championship (TUCC). The Etios was launched in December 2010 followed by Etios Liva in June 2011. Since then, it has sold more than 1, 45,000 units. The Etios and Etios Liva, have been well accepted and appreciated by the customers and has been a great success in the Indian market.
The New Etios and Etios Liva have been designed to give it a bold and trendy appearance. New grades have been introduced to spruce up the entire line up and make it more youthful and trendy.
New Exterior Design
The new Etios and Etios Liva come with a refreshed look.
- Redesigned grille with chrome finish
- Rear combination lamps with distinct fin pattern that gives it a sleek look
- New indicators on side view mirrors
- Newly introduced classic grey colour to add to the style
New Interior Design
- Two tone premium interiors - Stylishly textured dashboard, soft fabric and ash brown colour lends a classy look
- New 2 Din audio with Bluetooth, USB, Aux- In and remote
- Comfortable new seats, driver seats with height adjust
- Combimeter with new blue illumination
- New AC control panel with clean air filters
New Grades Introduced
Etios Liva TRD Sportivo - Looking at the overwhelming demand and popularity of the Etios Liva TRD Sportivo (1.2L) Limited Edition, it has now been introduced as a regular grade with a new 1.5 l engine.
The vehicle is aimed at offering an exclusive product to today's youth and is also meant to create more product excitement for the already popular Etios Liva. The Limited edition has been designed by Toyota Racing Development (TRD), Japan. The vehicle is set to make a statement with its racing - inspired design. Liva TRD Sportivo derives its name from its trendy look, designed by TRD, which lends it a young and sporty edge.
Key features of the Etios Liva TRD Sportivo are - 1.5 l, 90 PS engine, ABS, D+P Airbag,15" Smoked alloys, TRDAero Kit ,TRD Sprotivo logo on seats and Roof ornament.
New Etios and Etios Liva - The grades in petrol and diesel are being enhanced to give the customers a wider choice. The diesel line up will now have the newly introduced J grade at the entry level.
Commenting on the new launch, Mr. Sandeep Singh, Deputy Managing Director and Chief Operating Officer, Marketing and Commercial said "As a part of our product lifecycle and with the aim to bring newness to the lineup we are launching the New Etios and Etios Liva. We have incorporated customer feedback and are looking forward to delighting more customers with the new vehicles. The whole lineup is aimed at giving the customers the latest in features and looks, adding to its style quotient. The new lineup is a lot more youthful and trendy. We thank all our customers who have liked and appreciated the product. The Etios has made inroads not just in India but also in South Africa and Brazil. The vehicles are available in the Toyota showrooms starting today. We welcome all to experience and enjoy the new vehicles."
In its endeavor to reach out to maximum customers after the launch of the Etios and Etios Liva, the company has expanded its dealer network from 97 dealerships in 2009 to 220 outlets currently. TKM is looking at improving its reach and is setting up new outlets in semi urban and rural areas. The company further plans to expand it to 235 dealerships by the end of March this year.
As a part of the 'Value Added Services' provided to the customers, TKM is also expanding 'Toyota U Trust' operations. Toyota U Trust aims to offer potential customers an opportunity to exchange their 'Cars of any make' for a brand new Toyota, allowing them an opportunity to upgrade. TKM currently has 42 outlets. Based on the enthusiastic response, received from its customers and also the dealers, Toyota is now looking at a phased expansion to 65 dealers by the end of 2013. This is to ensure that, TKM U Trust Operations covers approximately 85% of the market. For more info on our product & services visit: http://www.toyotabharat.com
The prices for the new lineup are as follows (ex-showroom Delhi)
Grade - Ex-showroom Price in Rs.
VSP - 7,08,679
V - 6,69,579
G SP - 6,47,971
G - 5,99,900
J - 5,45,390
Grade - Ex-showroomPrice in Rs.
VDSP - 8,15,852
VD - 7,76,753
GDSP - 7,55,151
GD - 7,07,243
JD - 6,70,743
Grade - Ex-showroomPrice in Rs.
VSP - 5,99,456
V - 5,60,356
G SP - 5,38,559
G - 4,89,849
J - 4,46,276
TRDSportivo - 6,13,559
Price in Rs. - - - - GDSP - 6,38,390
GD - 5,99,900
JD - 5,72,119
*Toyota University Cricket Championship is a T 20 cricketing series to encourage cricket at the university level in India. TUCC saw eight Indian universities contest each other for the title of TUCC 2013. The series began on Feb 23rd 2013 in Mumbai and concluded with the final match in Delhi on 10th March 2013. For more information log onto http://www.ucc.in/
Overview of TKM:
Company name - Toyota Kirloskar Motor Private Limited
Managing Director - Hiroshi Nakagawa
Equity participation - TMC: 89%, Kirloskar group: 11%
Number of employees - Approx. 6,000 +
Land area - Aprox. 432 acres (approx.1,700,000 m2)
Building area - 74,000 m2
Overview of TKM 1st Plant
Established - October 1997 (start of production: December 1999)
Location - Suburb of Bangalore, Karnataka State
Products - Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity - Approx. 90,000 units
Overview of TKM 2nd Plant
Location - On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products - Corolla Altis, Etios, Etios Liva, New Camry
Start of production - December 2010
Annual production capacity - 1,20,000 units