Atlanta, GA (PressExposure) July 17, 2011 -- The Secrets of Marketing Accounting Services website (http://secrets-of-marketing-accounting-services.com) announced today the addition of an easy to use tool designed to help assist accountants in public practice keep their marketing skills up-to-date. The new "Pop Quiz" technique gives accountants a simple online case study interface where they can make their own decisions about a particular marketing situation, and receive an analysis of the study by return email.
The "Pop Quiz" tool incorporates short, easy to read, case studies with a multiple choice answer system with email feedback to save busy practitioners time, and speed them through the process of keeping their "marketing brain" alert.
"A typical college educational curriculum is geared toward training accountants for 'top management' positions, and lacks any formal exposure to entrepreneurial studies," said Kirk Ward founder and editor or the Secrets of Marketing Accounting Services website which hosts the training tool.
According to Ward, a retired accountant and auditor who spends his time coaching and assisting startup and growing practitioners with their marketing efforts, most accountants who enter public practice have spent their entire career in the employ of either a larger corporation or as partners in a major accounting practice, and are woefully under educated in the skills required to start and manage a small business, and all sole practitioners are exactly that, small businesses, and the same techniques apply to starting an accounting practice that apply to almost any small business, plus some.
Ward states that because the "Pop Quiz" training tool is web based, it complements the small practitioners busy lifestyle and reduces the time investment required to stay abreast of current trends in marketing. Typical case studies are two to three paragraphs long and include a multiple choice answer set. Bonus questions are included to expand the practitioners thought process "outside the box."