Atlanta, GA (PressExposure) April 14, 2008 -- Dale Boylston, Managing Partner - Healthcare for Atlanta-based consulting firm Transform, has been published in the Spring 2008 edition of Marketing Health Services. In the article âBack to the Futureâ [(Spring2008) Back to the Future: Marketing Health Services, 28, Issue 1, p38-40], Dale argues the importance of leveraging the web to create a powerful experience for consumers.
âEmbracing and utilizing the full potential of the web has become an essential endeavor for every healthcare marketing department,â comments Dale Boylston. âThe way in which consumers interact with their healthcare providers and the internet has changed dramatically in recent years. In order to capitalize on this trend, healthcare organizations need to refocus their efforts on creating a seamless connection between the physical and virtual worlds in which consumers spend an ever-increasing amount of time.â
This article expands upon Daleâs previous article, âJoin the Evolutionâ, Health Marketing Services [(Spring2007) Join the Evolution: Marketing Health Services, 27, Issue 1, p34-35], where he argued the importance of exploring the new marketing opportunities available via the Internet.
Transform works with clients to increase revenue and quality, decrease costs and variation, and drive profitable growth through the effective integration of technology, process and organization - and our experience speaks for itself.
Transform_Healthcare is helping redefine the healthcare "experience" by delivering solutions focused on Patient Access, Customer Experience, Revenue Cycle Management, Lean Six Sigma, Value Innovation, and Performance Improvement.
Both of Dale Boylstonâs articles can be found online at [http://www.marketingpower.com/content1052.php] and at [http://www.321transform.com/News_Archive.html].