Dublin, Ireland (PressExposure) April 24, 2007 -- The trend goes towards broadband connections, inciting an increasing number of customers to look for bargain offers. Unfortunately, the packages provided often lure with a minimum price presented in advertising and retail. As a consequence, hidden costs and obligations remain unnoticed until the first invoice.
To forestall customer dissatisfaction caused by a prior lack of information, the recently launched Internet search guide broadband-betterdeals.com provides its users with comparison tables for broadband package offers. The site organizes its browsing options in accordance with the individually desired performance. Correspondingly, the presented tables specialize in one bandwidth cluster, containing data like speed, monthly cost, contract length, and download limit for all listed offers.
The initial idea for the site came from marketing manager Hugo Thompson, whose daughter (19) had experienced a bad surprise after signing a broadband contract. As Thompson explains, his daughter had been emotionalized, moving out from her parentâs home, and picked out the cheapest broadband offer she could find. âShe did not know about the download limit and the minimum contract length, and when she found out about the limit, it was already too late to cancel the contract,â he added, referring to his daughterâs first invoice.
Like in this case, many customers get the supposedly best deal available and start to download data from the Internet without being aware of additional costs when they step over their limits. When the first invoice comes, it is often too late for cancelling, so that these customers find themselves trapped for at least twelve months in a broadband contract with unexpectedly high rates. Becoming aware of this present state of customer orientation in the sector, Thompson proposed a concept for broadband-betterdeals.com to the development team.
Six months later, in January 2007, the new portal went online. And first user feedbacks indicate its success in guiding customers through the increasing amount of complex broadband offers on the Internet.
Being one of the latest creations by the European network of vertical sites http://www.betterdeals.com, the recently launched search guide [http://www.broadband-betterdeals.com] is one of the networkâs 35 sites started this year. Active since the end of 2003, the betterdeals.com team of passionate Internet professionals contributes to providing users with orientation in the growing world of electronically provided offers. Go Advertising Limited, Dublin, takes care of managing and creating the network.