New Port Richey, FL (PressExposure) February 27, 2009 -- Rumors of Traverus Travel creating a product line of lifestyle enhancing products began 6 months ago. Now those rumors have turned into reality. On March 1, 2009, Traverus will no longer be just a travel company. They have teamed up with Healthy and Natural Labs to create a product line that is based around the beauty and health needs of a traveler.
It may seem a little odd to most for a travel company to be offering energy drinks, weightloss products, immunity boosters and skincare, however Traverus CEO David Manning is looking at the big picture by relating these products to the needs of casual travelers to globe-trotters.
Healthy and Natural Labs Mark McKnight is Traverus's Director of Product Development. Healthy and Natural Labs specializes in bringing the most effective natural ingredients to every product they have created since 1981.
The Products for Traverus will be under the brand name VERUS.
The products will follow under 3 categories:
Targeted Nutritional Personal Care Weight Management
Targeted Nutritionals Products include:
â¢ VERUS -Immune (supports immune health) â¢ VERUS - Charge It! (restores alertness and focus)
Each targeted nutritional product contains the VERUS Ionic Complex a unique combination of ionic sea minerals and naturally occurring zeolites said to deliver the maximum benefit of each ingredient.
Personal Care Products include:
â¢ VERUS- Cleanse (daily cleansing lotion) â¢ VERUS-MIST (refreshes the skin) â¢ VERUS-GEL Moisturizer (nourishing skin moisturizer) â¢ VERUS-FLAUNT IT! (anti-aging serum)
Weight Management Products include:
â¢ VERUS - Daytime Formula â¢ VERUS - Nighttime Formula
The retail prices range from $79.95 to $149.95. The VERUS line will offer discounts to preferred customers as well as whole sale prices for their Independent Reps.
Whether Traverus's new approach to their add-on products will be a hit or not is yet to be seen. It will depend on the quality of the products and whether they can be competitive in the nutritional market. This change will however give their Independent Representatives another stream of income.
Traverus Travel will be going from just a travel company to a travel lifestyle company with their new product line VERUS. VERUS products will be available on March 1, 2009. If Traverus's products live up to their claim and travel theme, we could see a lot of VERUS products checking in at terminals soon.