Calgary, Alberta Canada (PressExposure) June 01, 2011 -- According to Interactive Advertising Bureau of Canada, mobile marketing revenues in major commercial markets of Canada have generated incredible number of leads in the recent times. In 2009 the growth in revenue generated through mobile advertising was over $31.9 million and in 2010 the growth 60% generating revenue of $51 million. While it was text message marketing that was creating the buzz not so long ago and it still does today, there are others that produce mobile marketing software that allows creating mobile Apps and mobile websites.
Yet another study revealed that the use of mobile coupons has been on the increase as it forms a win-win situation for both the consumers and the businesses. "Already consumers are using smartphones as part of their shopping routine," says a market research firm in Canada, Nielsen Co. in a recent report. "Mobile coupons are increasingly popular and offer the deals consumers are looking for without the hassle of clipping a paper coupon," the report says.
As a wireless communication device this means of text message marketing and mobile internet marketing has achieved a lot of emphasis in the recent times thanks to the shift of the advertising trends. Endorsing products and services on the television also involve text messaging through mobile phones. Contests are yet another way that mobile marketing has seeped successfully in the numero uno spot for hit marketing strategies.
Reputed mobile marketing companies like MyMobileMarketing.ca have also devised mobile marketing software that allows creation of a custom 5 page mobile website. Sites like these allows the user to watch videos, download data related to the business and receive alerts of new offers and anything that would interest them. High profile businesses rely on mobile Apps while the small businesses reach out to the customers through text message marketing and offer attractive mobile coupons and mobile trivia.
As opposed to common beliefs that only people in their 20's and 30's use the mobile for perpetual communication, there has been evidence that even the middle-aged population are getting rapidly accustomed to the reigning trends and use their mobile phones over their computers. If you are not amongst the mobile marketing league then chances are that you are lagging behind rigorously from functional business marketing strategies of the new age.