Tusk Trust Teams Up with Carbon Advice Group PLC

London, United Kingdom (PressExposure) July 19, 2009 -- Tusk Trust (www.tusk.org), the Pan African sustainability charity whose patron is Prince William, is pleased to announce a working partnership with London based Carbon Advice Group Plc to deliver an innovative web based experience that enables individuals and businesses to go to Tusk’s website, calculate their carbon footprint and help balance their carbon emissions by donating to specific environmental, energy efficiency and sustainability initiatives managed by Tusk across Africa.

Carbon Advice Group’s global network of over 1000 Carbon Partners have also been engaged to offer the ability to donate to Tusk Trust on their partner websites.

Charles Mayhew MBE, Tusk’s CEO said “we are excited about the prospects of being able to offer a ‘new way of giving’ to a worldwide audience who are increasingly conscious of their carbon emissions and are looking for ethical, effective ways of doing their bit by directly linking their donations to Tusk to the size of their carbon footprint”. “The 40 field projects that we manage are spread across 17 African countries help alleviate poverty and encourage sustainable development and education amongst many poor rural communities who live alongside wildlife. These projects make a real difference to the local communities and are all helping to combat climate change”, he continued.

Matthew Sullivan, Carbon Advice Group’s CEO, said “we are delighted to support Tusk Trust across the entire Carbon Partner Network and to highlight the important work they are doing in the fields of sustainability, energy efficiency and education. Support for organisations such as Tusk Trust is critical if we are to achieve the low carbon world that we are all working towards. The ability to go online, find out your carbon footprint and donate a corresponding amount to Tusk Trust enables every visitor to see the effects they are having on the environment together with the ability to donate there and then to an organization that is really going to make a difference”.

About Tusk Trust Tusk Trust is a dynamic organisation, which has 18 years experience initiating and funding conservation and community development programmes right across Africa. Supported by UK celebrities such as Rory Bremner, Ronnie Wood, Griff Rhys Jones, Joanna Lumley, Ruby Wax, Zoe Ball, Ben Fogle and Alistair McGowan, the charity’s work to deliver direct sustainable conservation has been widely covered on television and in the media. In 2005 Prince William became the charity’s Royal Patron. Since its formation in 1990 by Charles Mayhew MBE and Sir Timothy Ackroyd Bt., Tusk has earned a reputation for being non-bureaucratic and for maximising donor funds (on average 85% of net funds) reaching the field. The charity has supported more than 100 projects and invested over £9 million into the field.

Tusk’s current portfolio of 40 field projects spread across 17 African countries is designed not only to protect wildlife, particularly endangered species, but to help alleviate poverty and encourage sustainable development and education amongst many poor rural communities who live alongside wildlife. Conservation of wildlife remains a key objective with substantial funding being applied towards the protection of many threatened species such as Elephant, Rhino, Cheetah, Chimpanzee, Mountain and Lowland Gorillas, African Wild Dog, Giant Sable and even marine species such as Turtles.

As the ever expanding human population and its demand for more land brings it into increasing and often disastrous conflict with wildlife, Tusk’s aim is to forge an inextricable link between the preservation of Africa’s natural heritage and the future of it’s land, culture and peoples and one that seeks to engage global support for a vision that will bring about an end to such conflict through education, job creation, and ultimately self-sufficiency.

Tusk has, with its project field partners such as the Lewa Wildlife Conservancy in Kenya, been at the forefront of establishing and promoting community driven conservation programmes. The charity’s holistic approach recognises that the long-term future for wildlife is dependant on education and sustainable development. A number of the charity’s initiatives therefore incorporate work to improve environmental education, security, healthcare, and responsible tourism. One such programme managed by the Northern Rangelands Trust and supported by Tusk has seen 1.6 million acres of community land come under a common conservation policy with initiatives that are directly and simultaneously benefiting 62,000 people and a significant wildlife population in northern Kenya.

Tusk strives to provide practical, logistical and financial support to a diverse range of projects. In the past this has included the purchase of vehicles, aircraft, radio equipment, as well as the construction of primary and secondary schools, clinics, water improvement schemes, roads, buildings, bridges and airstrips, as well as covering the direct costs of rangers. The charity enjoys a reputation for being financially efficient with an average of 85% of the net funds raised reaching the field. Tusk UK contact details: Tusk Trust, 5 Townbridge House, High Street, Gillingham, Dorset SP8 4AA Tel: +44 (0)1747 831 005     Fax: +44 (0) 1747 831 006 Email: info@tusk.org

About Carbon Advice Group PLC

Carbon Advice Group is an international venture that provides web based technologies to enable individuals and businesses to leverage their brands and create their own carbon calculating and offsetting websites. Each partner site provides easy-to-use carbon footprint calculations and a method to purchase carbon offsets so that their customers, clients, suppliers and staff can go online, find out their carbon footprint and purchase an equivalent amount of carbon offsets or donate to environmental charities that are making a real difference.


Every person and business leaves a carbon footprint, most notably through travel and energy consumption. Each branded partner website enables its audience to take responsible action to calculate, reduce and offset the unavoidable emissions of their everyday actions. The Carbon Advice Group partner program lets people take the carbon reduction and offset message to their personal community/network/business and take a lead role in spreading that awareness.


Carbon Advice Group’s chairman is Oliver Rothschild, and the company’s board comprises a number of respected, successful individuals who all share the same concern for the environment. The company’s ethos is to provide innovative solutions available cross borders to encourage individuals and businesses to become actively involved in the fight to address climate change. Carbon Advice Group acts as transparently as possible and to provide a world class service, working with companies that are acknowledged leaders in their field.


For more information, visit: http://www.carbonadvicegroup.com


Press enquiries: Press@carbonadvicegroup.com
Telephone: 0800 8600 125
International: +44 207 127 4732
Contact: Matthew Sullivan


Further details:
Carbon Advice Group Plc
Berkeley Square House
Berkeley Square
London W1J 6BD

Press Release Source: http://PressExposure.com/PR/Carbon_Advice_Group_PLC.html

Press Release Submitted On: July 18, 2009 at 10:39 am
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