Mumbai, India (PressExposure) July 16, 2011 -- Social media marketing has, today, redefined advertising and promotions completely. In an age of instant gratification, switching loyalties and perceived niches, it is social media marketing which has taken over all other forms. Twitter marketing is among the most preferred channels, given the ease and impact of its use.
Now into its sixth year, Twitter is among the most followed, used and pursued platforms among the many available. It has made for a great tool to build brands. With over one thousand tweets being received every second, there is little doubt that if you want to be where everyone else is, you need to be on Twitter.
"Twitter has been able to do what few other avenues have. It is personal. It is aimed at each one individually with a message that is relevant to anyone following it. Twitter marketing enables companies, products, and even celebrities to reach out to an audience and mould opinion like none other", said Mr. Kaushal Gandhi, Director, Aaris Internet Solutions Pvt. Ltd.
The magic of twitter has been its ability to create a star overnight. There is no dearth of people and brands that have gained recognition with a single initiative that has been well thought of and implemented.
"The scope on Twitter today is staggering. While most people tend to believe that this is the place to simply post updates and make casual comments, there are several marketing initiatives which are proof enough to show the effectiveness of this form, and it's reaching impact. What is interesting to note is that just as Twitter has been the reason for the success of several campaigns, it has also led many to fall flat on their face. Twitter marketing could well be your undoing when taken lightly," said C R Vijay spokesperson for Tweet Tweet Brand Agency.
If you are among those who could do with a face lift, or who needs a push to get noticed, Twitter marketing is the place for you.