Hong Kong, Hong Kong (PressExposure) August 26, 2009 -- Sports PR specialists Two Up Front have been appointed to provide international media and public relations services for the UBS Hong Kong Open golf championship for the sixth year in a row.
The Hong Kong-based company will again be heavily involved when the 2009 Open - co-sanctioned by the European and Asian Tours and the Hong Kong Golf Association - is staged at the Hong Kong Golf Club in Fanling from November 12-15.
The tournament will be celebrating its 50th anniversary, having first been held in 1959.
"The increase in media and public interest in the UBS Hong Kong Open in recent years has been sensational and we are delighted to remain an integral part of this unique and prestigious event," said Two Up Front project director Simon Wait.
Since 2004, when Two Up Front first began handling worldwide PR for the Hong Kong Open on behalf of event promoter Parallel Media Group, media attendance has risen 300 percent and media clippings have increased by more than 1,000 percent.
In line with that increase, the number of spectators has multiplied. From just a few thousand six years ago, the galleries have swelled to more than 35,000 fans watching the action in 2008 when Taiwanese player Lin Wen Tang triumphed in a thrilling three-way playoff.
In addition to worldwide PR, Two Up Front will once again staff and run the on-site media centre.
"Two Up Front have played a crucial role in the UBS Hong Kong Open's success story and we are delighted to once again work alongside them on this year's tournament," said Martin Capstick of Parallel Media Group.
"The Open's worldwide profile has increased dramatically thanks in part to their co-ordinated and innovative PR campaigns, and media attendance in each of the past two years has been at capacity with more than 200 international journalists coming to the event," he said.
Two Up Front's sports PR portfolio includes the European and Asian Tour's Ballantine's Championship in Korea, as well as high profile rugby, football, tennis and motor racing events around the region.