San Diego, California (PressExposure) August 10, 2011 -- Blindsgalore, an online retailer site that specializes in brand-name window treatment sales, is expanding its US operation into Canada. Since 1998, Blindsgalore has been offering industry-only everyday low pricing. With the launching of Blindsgalore.ca, Canadian customers now have a choice between common promotional pricing and everyday low pricing. "We've found customers trust us more when we simply do our best everyday, instead of pushing promotions," said Blindsgalore President Chelle Walters. In addition to no duties and free shipping, Blindsgalore is betting on the value-add feature of everyday low pricing to build better repore with its clients and out-maneuver the competition.
Blindsgalore has furthered its website experience for its Canadian customers by adding detailed product descriptions and great graphics all wrapped into an easy to navigate site. If that wasn't enough, they went the extra mile by adding a customer care support team based out of San Diego, CA to assist with any questions a client might have about their window treatments.
Perhaps even more exciting is the 'Shop Your Way' feature. The Shop Your Way feature on blindsgalore.ca allows customers a more focused shopping experience by providing special information when shopping by product, by room or by feature. This will help the customer conceptualize the style of window treatment that best suits their needs, while providing a shopping experience that builds itself around the consumers shopping habits!
All products are made to the exact custom specifications given to Blindsgalore by the customer and shipped direct from the factory to the consumer's doorstep. The company's web-only model allows for everyday low pricing by eliminating the middle-man and allowing for a factory direct service. However, the human aspect of the business is not lost because it is supported by a professional team of toll-free phone support and live chat support. Not to mention, direct telephone support from Blindsgalore's in-house designers at no extra charge.
In terms of consumer habits, an estimated 53% of Canadian Internet users will buy something online this year. The US is nearly 10% lower than that. With websites like blindsgalore.ca, E-tailers are redefining what a great E-commerce experience is and should be. Always low prices, great customer service, and easy to navigate sites are a good start. For the Canadian audience, they are looking for American made products but less cost on shipping to get them to their doorstep. Also, easier carts that allow for Canadian addresses, which are drastically different than US addresses and need proper fields. Last but not least, let's keep in mind much of Canada's population is French and having a Canadian website that translates into both French and English should be a must to maximize your influence online within the Canadian demographic.