Sydney, Nsw Australia (PressExposure) July 15, 2008 -- For a number of years, Heavensgame.com has been a leading outlet for Rugby news across the globe. The site's ethos has been to give equal coverage to Rugby in the lower profile countries as it does for the higher profile Rugby playing nations - such as England or New Zealand. As site owner Jeremy Beynon explains, "http://www.heavensgame.com was founded on the principle of equality and beneficence. From the start we traded advertising space for free rugby gear to be sent to less fortunate people. When we opened this online store, the natural progression for us as a company was to offer a piece of the sales profits to a Rugby charity. We have chosen http://www.friendsofrwandanrugby.org as our initial recipient".
Katherine Brennan, editor of http://www.heavensgame.com noted "Through our apparel, we will quickly line up the two sides of the business. Our next batch of exclusive clothing will focus around the traditions of some of the lesser known unions". Brennan added "We are also proud to point out that we stock a fair trade Rugby ball, which is the equal of any ball on the market. We now hope to expand to promoting replica jerseys from some developing countries as we hope this will provide these clubs with an added income stream".
Whilst the online store is a new venture for the Rugby news specialists, it has a clear path ahead and will only stand to serve the Rugby community well for years to come.