Eugene, Oregon (PressExposure) August 21, 2009 -- Coldwell Banker's Beth Brown has employed IDX, Inc. to update the search engine on her online real estate website, creating a much more efficient and simplistic property search for her clients. As a Naples, Florida resident, Brown is a member of the MLS of Naples (Naples), therefore her website visitors are able to view an endless amount of the most up-to-date property listings and details in the Naples, Florida real estate market, with the unique way that custom IDX Broker integrates MLS information directly onto Brown's site.
The innovative Internet Data Exchange (IDX) technology presents home seekers with five distinct ways to search for real estate information on Brown's website, including: basic, advanced, map, address and listing ID. One of the more unique of the search categories is the map search. Powered by Google Maps, the map search function enables clients to pinpoint their chosen property on an interactive road, terrain or satellite map. They may then judge their relativity to nearby convenience locations, main roads, landmarks, school districts and other cities, to get a sense of what living in this particular neighborhood would be like, and if they could truly picture themselves there.
Beneficial not only to potential home buyers, but to Brown as well, IDX Broker software offers her, her very own personal administrative login dashboard, where she can control every aspect and detail of her online real estate business. Brown has the ability to edit her custom CSS and global wrappers, creating a unique branding and her own personal touch, to each page of her website. She has access to traffic reports, detailing which pages on her site are being view most frequently. Brown also has the tools to develop dynamic title tags and custom XML codes, increasing her listings visibility, as well as their chances of syndication to popular real estate search engines, such as: Google Base, Zillow, and Truila, to name a few.
About Beth Brown "Beth Brown has lived in Naples since 1979 and considers her status 'almost native.' Living and working in Naples has many rewards, enjoying warm weather all year is certainly one of them. With 16 years of experience in banking and finance and a degree in business and accounting as well as a paralegal degree, she has the experience to help customers make informed decisions. Whether it is a primary, second, vacation or relocation home, she will assist you with every detail and personalized service."