Upcycled Clothing Company Looptworks Offers a Solution to the Growing Problem of Textile Waste

San Francisco, CA (PressExposure) August 11, 2009 -- Every year, more than 20 million tons of post-consumer textiles go to waste. Every week, the average textile factory produces 60,000 pounds of pre-consumer waste. Every day, piles of excess fabric cuttings in landfills grow higher.

The Looptworks founders looked at this process and decided make a change. Looptworks aims to repurpose these first quality, abandoned materials to create, long-lasting and limited-edition clothing and accessories. Using no new materials, everything in the Looptworks line is uniquely created from excess.

"I've been working in the apparel industry for 25 years. After visiting factories and witnessing the amount of waste created in manufacturing clothing, I felt a responsibility to somehow offer a solution to this growing problem," says Gary Peck, Co-Founder. "Looptworks ([http://www.looptworks.com/about.html]) is our opportunity to not only stop creating excess waste, but to inspire people to think about how they consume and motivate the industry to change by reducing excess."

Buying organic is less harmful than conventional cotton; however, it is still a huge tax on the world's limited resources. For example, it takes 400 gallons of water to make one organic cotton T-shirt. Even more shocking, it requires about 1800 gallons of water to manufacture one pair of denim jeans. Looptworks offers a low impact option for its customers by using what already exists. They hope people will start thinking about how to repurpose existing resources instead of creating new ones.

Unlike traditional apparel manufacturers that present huge seasonal collections, Looptworks (http://www.youtube.com/watch?v=eXQxEnvSbh8) offers fresh, limited-edition collectibles. So instead of adding to the number of tons of wasted fabric, Looptworks will actually number its products based on the quantity of materials that are found for each item.

"These numbers speak for themselves," adds Scott Hamlin, Co-Founder. "We need to change the way we think about consuming. In the process, we hope to inspire a generation to reduce their impact on the planet."

About Looptworks: Launching in August 2009, Looptworks is a ground-breaking business that repurposes abandoned materials into meaningful, long-lasting and limited edition products. By re-using the world's pre-consumer excess, the U.S.-based company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet. The inaugural line includes jackets, hoodies, skirts, shirts and graphic t-shirts for both men and women. The Portland, Oregon-based start-up is led by apparel industry veterans with extensive experience from Nike, adidas and Royal Robbins. For more information and to get loopt-in, register at (http://www.looptworks.com) or subscribe to the company's Twitter feed at (http://twitter.com/LooptWorks.)

About JAM Media Collective

Press Contact:
Julie Atherton
JAM Media Collective
2443 Fillmore St
No. 184 San Francisco, CA 94115
415-839-7546
julie@jamcollective.net
http://www.looptworks.com

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Press Release Submitted On: August 11, 2009 at 5:55 am
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