Usheroff Institute Introduces The Art of Strategic Persuasion

West Palm Beach, Florida (PressExposure) May 14, 2009 -- In this tough job market, employees need to match their performance with company needs and long-term strategic goals.

To meet this need, The Usheroff Institute is offering a new program called The Art of Persuasion and Influence - Savvy Strategies to Influence Others. This program is customized for high-potential leaders and professionals to accelerate their impact using practical, powerful and transformative techniques.

• Are you meeting a representative from one of your suppliers and need to negotiate new pricing with them? • Have you inherited a dysfunctional team working on a high-profile project? How do you bring them around to working more cohesively and productively? • Do your co-workers control information and resources that you need to fulfill your projects and are not forthcoming or supportive? • Do you have a new idea to put before your boss, who is known to say ‘no’ before even fully hearing anyone out? • Do you want to cultivate ‘champions’ within the organization to help promote your ideas to others? • Do you want to be viewed as more charismatic? If you responded ‘yes’ to any of these questions, you are a prime candidate for sharpening your powers of persuasion.

It’s no longer enough to ‘tell’ others what to do. Effective leadership depends on your ability to influence key thought leaders, senior management and cross-functional teams. A persuasive argument is critical, but only if you deliver it with the confidence that comes from having done your homework.

The process of persuasion begins with the way in which you think about the people you need to influence. Your success in persuading others depends upon your ability to communicate and interact effectively and strategically with them. Understanding how to shift attitudes and behaviors results in positive outcomes for everyone.

Persuasion introduces compelling perceptions to others. This is based on the premise that people can only do or agree to what they have first imagined. The persuader’s task is to get others to imagine doing what it is you want them to do. No coercion, no force, just valid information presented in a way that makes sense.

The Usheroff Institute trains employees to adopts the characteristics and tactics that make an effective template for persuading others, such as The Power of Less, Rationality, Inspiration and Emotion, Your Likeability Factr, The Proximity Effect, Foor in the Door, The Laws of Reciprocity, and much more.

For further information, or visit our website at

About The Usheroff Institute

Roz Usheroff is one of the leading executive coaches, business etiquette experts and personal branding trainers in North America. Founder of The Usheroff Institute and author of "Customize Your Career," Roz has conducted business coaching seminars and workshops for men and women executives at a number of Fortune 500 companies in Canada and the United States for the past two decades. For further information visit

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Press Release Submitted On: May 14, 2009 at 11:38 am
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