Telford, PA (PressExposure) August 09, 2009 -- Color business cards are not just for developing your business contacts. In this day in age, you can actually print them for the sole purpose of advertising.
Yes, this marketing material can in fact be tasked to do a little advertising for you. It is all about changing a few properties of this marketing tool, and using some additional elements to accurately create and deploy this kind of advertising material. If you want to know how to use your color business cards for advertising, here are the steps on how to do it.
1. Print business cards with marketing messages - The first step of course is to do this with marketing messages. You may think that there is absolutely no space for marketing messages but in fact, you can use the back of the material for extra messages, or if you are a little bit creative, you can also try folded or folding ones to gain additional precious advertising space. Whatever the case though, be sure to add the proper advertising design on your business card that can encourage its readers to buy your products or avail of your services.
2. Give them out to almost everyone that you can - Now with your marketing tool ready, you must know how to distribute our them properly. In terms of the traditional way to giveaway business cards, you must always have a lot of extra business cards handy at all times.
If you see a colleague, family member or friend, do not hesitate to always hand them out with your advertising material. This spreads your advertising message within your social network, giving you a kind of word of mouth advantage. Just keep giving and giving your business card until it is all spent. The more people carry your business card the bigger advertising opportunities that you can get.
3. Leave them at different places - Also, besides actively them giving away, you can also try leaving your business cards at select places. For example, you can leave them at certain public lobbies, or you can also include them with your public brochures and catalogs. By using this non-traditional method of giving away business cards, they basically act as small fliers, which are a perfect supplement to your marketing campaign.
4. Include a piece each in products and other items - Finally, you can also try including your them in the products, gift packages and other items. By doing this, you can really boost your exposure to your current customers ensuring that your advertising can reach your consumer base and keep them interested in your products.
Great! Those are the things you can do to use your business card for advertising. If done well, they can be the perfect supplement in attracting people to read and understand your brochure. Good Luck!