Liverpool, United Kingdom (PressExposure) November 05, 2009 -- Varologic is an SEO company and has vast experience of 10 years in the field. Though the company has an upper hand in SEO services it also specialises in web design and development. It has many trained professionals to look into your web development needs and give a tailor made website. At Varologic each of the employees has been personally selected by the Director to make sure the quality he delivers is inherent in the employees.
The web design is an important aspect of search engine optimisation and needs high creative skills. Creativity is not only required in the look of the website but in designing such a website which is attractive as well as search engine friendly and accessible. At Varologic the web development is done as per the W3C guidelines laid by Google. This makes sure that the website is accessible to both the physically challenged and the normal.
Varologic presents a few tips for web development and design as below:
â¢ It is important to have a website address (URL) relevant to the main business area â¢ Keyword analysis and optimization should be done â¢ Try to keep the website light â¢ Images should be supported by Alt Tag â¢ If you have videos on site then they should be optimised â¢ The home page should be nicely designed
The content on the site is one of the key factors affecting the ranking of a site. The content should be fresh and nicely written. Keywords should be used in the proper way not to look like keyword stuffing. Next to content comes link building. It is important to have inbound links from food reputable sites to boost your ranking. Article and directory submission also help in increasing the links.