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Forming a strategic business joint venture is when companies join together for a certain period of time, it's like a short term merger between companies. An alliance is usually formed with companies that are not directly competing with each other and sell similar goods or services that are trying to sell to the same targeted audience. As someone new to online marketing, it might be in your best interest to form alliances or have joint ventures with bigger more established companies. These are some reasons why it might be best to form alliances with other companies.
When asked what led to such a radical decision, publishing director Carolyn Trudeau stated, "We have had many customers ask us about generating leads for them and after some consideration, made the decision to create our own Lead generating service website. There are several reasons for this mindset. First, we have created different WebPages that inform; second, we are able to create divisions within the Lead services for business or individual Leads preferences; and lastly, we are able to dedicate a team just for Leads servicing."