Northampton, United Kingdom (PressExposure) May 20, 2010 -- With the UK's obesity crisis rocketing, this week the Secret Seed Society made another bid to encourage a healthier, happier generation, enticing children away from eating junk and processed food. Publishing collectable books for children in packs with seeds, growing instructions and a recipe, the Secret Seed Society makes it easier for children and guardians to enjoy a healthy diet. Their latest edition to the series features Carla Carrot in - What Will I Be?
"Many believe children prefer sweets to vegetables because of physical needs and do not address the strong cultural and emotional attachments society has developed for nutrition-negative food. Although fresh vegetables are known for being healthy, we thought it was time they made people laugh and perhaps recall some magic childhood moments," explained Shena Cooper, founder of the Secret Seed Society.
In 2009, this unusual children's society was born. It is an ethical publishing company which packages the physical, mucky, finger-licking, experience of growing, cooking and eating your own vegetables. Each pack is led by humorous tales of Seed City.
"This is the first generation of children that are expected to live shorter, less healthy lives than their parents. With such a shocking revelation, it is worrying that there are still so many unhealthy foods marketed directly to children. We are proactively encouraging healthy diets and promoting positive attitudes to food, the environment and the community," added Shena.
The books are designed to develop the bonds between guardians and children while they enjoy reading, growing, cooking and eating. The Secret Seed Society helps to create a home-learning environment. These charming packs reinforce key messages that schools are teaching. As an ex-teacher herself, Shena knows this approach is verified by many independent educationalists.
In the latest of the series of books for children is a story set in the Seed City Museum where statues and paintings of historic vegetable heroes lead her on a journey of self-discovery.
For more information visit http://www.secretseedsociety.com or to review a book from the series visit our 'Contact Us' page.