Los Angeles, CA (PressExposure) January 19, 2009 -- VehSmart announced it has signed a contract with The Sandino Group, a New York-based Marketing and Communications Consultancy. VehSmart is beginning a nationwide marketing program for the official launch of VehSmart.
"VehSmart is optimistic about the relationship with The Sandino Group," said Brian Story, president of VehSmart. "We are confident they will help raise consumer awareness for VehSmarts' services available to consumers that are in need of an Onstar-type vehicle safety device at an economic cost."
James Sandino, CEO of The Sandino Group, is a veteran direct-response marketer with extensive experience in direct marketing, advertising and public relations. He has successfully supported both large and small consumer packaged goods and health care companies, including The Coca-Cola Company, Time Inc., Glaxo-Smith-Kline, Merck and Novartis. His background includes roles at Y&R, Saatchi & Saatchi (Klemtner) and DMB&B (Medicus). Sandino's job is to "design, implement and manage" major advertising and marketing campaigns for promoting directly to consumers.