Robbinsville, (PressExposure) June 20, 2009 -- FOR IMMEDIATE RELEASE
Media Contact: Scott Parisi 267-249-8592 sparisi@EcoGreenHotel.com
Julie Reigle and Pam Grayboff announce partnership to assist Owners and Operators with Hospitality Sales, Marketing, and Revenue Management
Veteran Hospitality executives Pam Grayboff and Julie Reigle have partnered to form JRPG Hospitality Consulting, LLC, an owner and managerâs solution for lagging performance in todayâs challenging economic cycle. With 53 combined years of hospitality industry expertise within luxury, upper upscale and select service segments, including all hotel types from resorts, to âboutiquesâ to convention hotels, JRPG Hospitality Consulting, LLC, can navigate the path to improvement in an independent realm or branded world while understanding the dynamics of franchise, brand managed and third party management structures.
âOne of our first tasks in the early stages of our companyâs formation, was to interview and consult with creative and environmentally friendly vendors and providers of hospitality solutionsâ, said JRPG Partner, Pam Grayboff. âWe spent considerable time researching solutions â from on-line booking engines to Web 2.0 monitoring services, so as to ensure our association with these partners allows us to stay current with emerging applications and services to provide the appropriate recommendations to our clients.â
JRPG Hospitality Consulting also developed a repertoire of assessments that are defined not by a âgotchaâ checklist but by prioritization of need areas which can encompass team or individual plan development and implementation. Partner Julie Reigle stated, âOur solutions that are presented to owners and managers are a result of fact finding, analysis, assessing brand/representation capabilities and active engagement of the hotel team â we do reward and acknowledge best practices as part of our assessment products, and communicate that to our clients.â
Three distinctly different products have emerged thus far, each with customized options for smaller, select service hotels, and more are on the way, per Pam Grayboff. âWe currently offer, â A Look Under the HoodÂ©â copyright pending, which is a one to two day assessment that covers basic overall hotel sales and marketing systems and procedures and pin-points future direction, including a deeper dive by one of our other products, if needed.â The firmâs other products include: the âHotel Inspectionâ; a two to three day in depth measurement of the hotel teamâs knowledge, engagement and execution of basic industry systems and procedures including group sales, transient and catering sales, plus overall marketing, advertising and public relations and âRevenue Management Tune-Upâ which is a two to three day evaluation of the Revenue Management operations of a hotel including basic industry Revenue Management, Distribution and Online-Marketing systems, tools and procedures and branded philosophies and guidelines.
âWhile I know there are a lot of people competing in this spaceâ, said Julie Reigle, âwhat separates us from our competition is our established network of key relationships within the major brand, our past experiences with those brands and our ability to guide our clients through the domains of Starwood, Marriott, Hilton, Wyndham, Hyatt, InterContinental and Carlson as well as independent affiliations and representation firms.â
About Julie Reigle
Julie A. Reigle is President of JR Hospitality Consulting, LLC, a firm that provides Asset Management and Sales and Marketing Advisory and Consulting services to private and public, institutional and REIT ownership groups in the hospitality industry. Julie is also a partner of JRPG Hospitality Consulting, LLC.
Based in Scottsdale, AZ, Reigle worked for 2 Â½ years in franchise and management development for Starwood Hotels and Resorts. Prior, she has over 26 years of Sales, Marketing, and Revenue Management experience as SVP of Remington Hotels and VP of the Western Region with Interstate Hotels and Resorts.
Reigle also has B2B Food Service experience as from 2005 to 2006 she served as VP of Sales and Marketing for China Mist Tea Company, a producer of specialty teas and exclusive importer of Caffe Mokarabia, a high-end Italian coffee. She earned her Bachelorâs Degree in Journalism/Public Relations from Shippensburg University in Shippensburg, PA.
About Pam Grayboff
Pam Grayboff is Principal of PG Hospitality Consulting, LLC a firm focused on a range of consulting and advisory services in hospitality sales & marketing and revenue management. The firm is a âvalue addedâ strategic partner with deep insights into navigating the franchise and its capabilities, strategic industry partners and hotel/ownership structures including; advisory firms, asset managers, brands, owners and third party management companies. Pam is also a partner of JRPG Hospitality Consulting, LLC.
Pam has held numerous senior management positions including Vice President of Sales and Revenue Management at Starwood Hotels & Resorts Worldwide Inc. At Starwood, Pam was responsible for pioneering innovative approaches in driving top line revenue and training initiatives developed to build franchise engagement in brand programs. Pam was also Regional Director of Revenue Management at Interstate Hotels & Resorts where she handled a portfolio of properties with successful experience in openings, transitions, acquisitions, due diligence and asset management in the U.S., Caribbean, Canada and Moscow, Russia. She earned a Bachelorâs of Science degree from Ithaca College, Ithaca, New York and serves as an honorary guest lecturer at Georgia State University J. Mack Robinson College of Business/Cecil B. Day School of Hospitality.