Birmingham, United Kingdom (PressExposure) July 13, 2011 -- The newest entrant to the Nectar Start-up business category for the year 2011 is an online retailer from Birmingham - Hitari Trade Limited . Hitari specializes in selling gaming consoles, accessories, toys and gadgets, essentially everything that will provide you with a complete gaming experience.
The founder of the venture, Kamal Hitari, spotted the opportunity in this market after deciding to give up a corporate job due to the birth of his son. This small spark ignited his mind to explore further and he discovered that families always require extra game controllers and other electronic add-ons. Thus was conceived the concept of bundles of electronic equipment to suit the whole family.
In just one year, from humble beginnings of trading from home to employing six people for warehousing, Hitari has definite moved in the right direction..
Kamal commented: "I'm so pleased to be shortlisted in the Nectar Business Small Business Awards - the recognition makes all the hard work worth it. We've experienced phenomenal growth in our first year, and have ambitious plans for the future. Winning a high profile award could be great news for the business, which we hope will continue its success over the coming months. The £2,000 prize money and 50,000 Nectar points would certainly help propel our business to the next level".
Hitari's product line includes gaming consoles, games, accessories, electronics, toys and gadgets that are sold directly to public. It caters to the niche market for gaming console bundles which contained various games and accessories to go along with the consoles purchased which most customers seemed to be interested in especially when purchasing these bundles for the whole family and therefore required multiple controllers and accessories. Hitari's packages were specifically designed to save customers time and effort in finding all items they needed to complete their purchase. Their eBay shop is currently ranked number 5 based on the number of sold items on eBay UK Video Games category competing with the likes of The Hut, Zavvi, Tesco and Argos outlets.
The entries to the the Nectar Awards will be judged by an eminent panel of experts, including Karren Brady who will decide the final winner of this category alongside small business journalist Guy Clapperton, Marketing Director at Nectar, James Frost and Merchandising and Marketing Director for UK and Ireland Office Depot, John O'Keeffe.
James Frost, Marketing Director at Nectar says: "Start-Up Business of the Year Award is a new award for 2011 that will reward a new company that is set for an exciting and profitable future. In challenging economic times, these individuals have worked really hard and sometimes taken risks to get their companies up and running. We wish all the Start-Up businesses, including Hitari Trade the best of luck in this competitive category."
With these encouraging signs and trust shown by customers and community Hitari is sure to achieve its goal of becoming a trusted well-recognised brand combined with a leading online retailer of tailored game packages, games and accessories offered at reasonable prices with super-fast reliable delivery services. We also aim to eventually become a manufacturer of quality gaming accessories and products and be part of the production line as well as distribution.