Mckinney, Texas (PressExposure) April 09, 2007 -- Unless you are brand spanking new to the Internet, you have obviously heard of YouTube.
Chances are, you or someone in your family has watched one of the 100 Million videos people viewed just today! Just about everybody I know has watched a video at YouTube, haven't you?
Think about that number for a minute. On YouTube alone, there will be over one hundred million videos watched today. That is over four hundred thousand videos an hour.
According to Daum, in 2006, Hitwise.com (http://www.hitwise.com) gave the following statistics on YouTube users.
Hitwise reported near the end of 2006 that 53.82% of YouTubes users were male; 50.19% of these males were between the ages of 18-34. 29.58% has an income between $30,000 and $59,999, and 26.52% have an income between $60,000 and $99,999 respectively.
Also, Nielsen reported that 33% of YouTubes users were over forty five Daum also said.
If we only use Hitwise for statistical purposes, do any of these demographics resemble your target market or demographics?
Do you sell golf clubs, clothes, cars, video games, computers, timeshares, etc, etc? This demographic as a whole represents a huge amount of buying power - they are spenders.
The obvious question, how do we tap into this hungry demographic of buyers on YouTube and other video hosting sites?
"You do it like the media of old is now doing today" Daum said. You create media they are watching - online videos.
Most of the old school media outlets are now establishing a presence using video. You can now watch anything from Greys Anatomy to the Evening News online. Many of these media powerhouses have partnered with YouTube, Google Video and others to distribute their content according to Daum. You can look for yourself... just go to YouTube and do a search for Capital Records.
Some of the YouTube partners include Reuters, BBC, SpikeTV, Capital Records, Warner Brothers Records to name just a few (and this is only on YouTube).
This is not a fad. This is not going away according to Daum. Building brand awareness, selling products and marketing using video online will be common practice. It will only be a matter of time before it is mainstream and the way business is done.
I truly believe in a few short years, you will be watching the YouTube Channel on your television. With your television remote - you will push a button and order the latest gizmo without leaving your chair or speaking with anyone (somewhat like you can do now with QVC).
The infrastructure for merging the television with web video is being put in place now. Make no mistake about it, it will happen.
Multi-Media and specifically web video is the future of the Internet, and the future is now.