Lone Tree, CO (PressExposure) October 02, 2009 -- Sales and excitement are always importantly linked in the search engine world. WebKruz, like most search engines, utilizes an advertising-based marketing model. However, the advertisements provide by text-based search engines are frequently as much of an annoyance to users as they are a benefit to advertisers. When a page is full of text already, it gets hard on the users' eyes to keep scanning as they seek out what they want.
The visual aspects of WebKruz search results naturally attract users with a preference toward visual representations of information. In order to provide the greatest benefit to advertisers, WebKruz leverages this same visual preference by showcasing their customer's targeted TV-style video advertisements.
Video advertisements are a natural fit for visual search results. These ads receive top placement on each search result page to ensure an experience that is rich with videos, images, and eye-catching media.
WebKruz ( http://www.webkruz.com ) understands that graphical and text-based advertisements are still widely used in the industry, so they provide placement for these ads directly below the video ads. Their innovative layout provides maximum exposure to video advertisements while facilitating all other types of web-based ads. Suddenly, a search engine with results and advertisements that are equally engaging and intuitive.
Users rave about the whole experience, highlighting many facets besides its visual appeal. "I'm not entirely sure exactly how [WebKruz] creates its different categories," says one reviewer ( [http://sn.im/phil-bradley-webkruz] ) about WebKruz's results sorting feature, "but they are really quite intelligent."
WebKruz doesn't reveal how they accomplish the category search, but combined with the power of their visual search, it makes for a very innovative search engine. One that not only looks good, but actually looks visually as it searches down the results that users need and as it displays them in an innovative, appealing format.
This new style of search gives three distinct benefits:
1. It makes a visual connection with the user that provides more context than text-based results. 2. It opens a new, low-cost advertising channel on which to repurpose new and existing TV ads. 3. It is fun; the multimedia rush is as much the point of using WebKruz as the actual searching is.
While their novelty means they have a ways yet to grow, that same innovation makes WebKruz unique.
"Instead of showing the results in a flat textual format," the WebKruz About Us page ( http://webkruz.com/aboutus.html ) "...shows the results in a way that gives the results more depth."
As the demand for a visual search engine and the WebKruz offering continue to converge, Internet users will discover a way to bring advertising, search engine service, and useful results together in one website. That site - WebKruz, the visual search engine - already exists and is, as they claim, the future of search.