Mumbai, India (PressExposure) May 25, 2009 -- Vodafone Essar, one of India's leading cellular services providers today launched a new Bonus Card 49 for its prepaid customers in Punjab. Priced at Rs. 49, the Bonus Card allows customers to make all STD calls at just 75paisa/minute to anyone in India. The new Bonus card has 30 days validity and will be available across all stores and ministores in Punjab. Rajiv Kohli, Chief Executive Officer, Vodafone Essar Punjab said, We have observed that a segment of our subscribers have a high STD usage and Bonus Card 49, which offers lower STD calling tariff has been introduced to cater to this segment .
About Vodafone Essar
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 71.54 million customers**.
Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'. Vodafone Group is the world's leading international mobile communications corporation. It currently has equity interests in 27 countries across 5 continents and 40 partner networks with over 303 million proportionate customers worldwide. The Essar Group is Vodafone's principal partner in India.
The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.
**Figures from Cellular Operators Association of India, April 30, 2009