, United Kingdom (PressExposure) July 22, 2008 -- Warner Leisure Hotels, the luxury hotel group, has announced it will be sponsoring its second major television drama series with 'Harley Street', ITVâs new multi-million pound six-part production, which begins transmission in July.
Harley Street is a modern medical drama set in one of the most famous streets in the world. Starring Paul Nicholls (EastEnders) and Suranne Jones (Coronation Street), Harley Street is made by Carnival Film and Television, producers of the successful Hotel Babylon.
The sponsorship of Harley Street is part of a continuing re-branding programme for Warner Leisure Hotels, which continues its extensive multi-million pound developments within the group, with many newly re-furbished bedrooms in historic hotels, new fine dining restaurants, and further enhancement of public areas and facilities.
The new Harley Street series focuses on a private medical practice, run by three leading GPâs, Martha Elliot (Suranne Jones), Robert Fielding (Paul Nicholls) and cosmetic surgeon and GP Ekkow Obiang (Shaun Parkes). The drama follows the complex personal relationships of the doctors who are continually forced to make life and death decisions while trying to find a balance between their work and home life.
Warner Leisure Hotels has chosen to sponsor the new high profile series to help provide mainstream media promotion for their Experience Breaks [http://www.warnerleisurehotels.co.uk/index.cfm/Experiences/1820], as part of the re-branding programme. The Experience Breaks have been specially created by Warner Leisure Hotels to provide hotel guests with a varied choice of activities which can be enjoyed for a small supplement, and have already proved enormously popular this year. Currently there are over 600 Experience Breaks available offering anything from the sedate and relatively traditional hot air balloon trips or antiques tours and presentations with Eric Knowles, through to beekeeping, off road driving in a land rover, or belly dancing.
Warner Leisure Hotels felt that the new series about dynamic, pro-active and passionate professionals striving to deliver the highest levels of quality standards possible around the clock would provide the ideal complement to the new brand image.