East Arlington, TX (PressExposure) October 27, 2009 -- There is actually such a thing as "too cheap" in terms of catalog printing. In people's search for that bargain deal and cheap catalogs, sometimes some options are just not worth the price, even the cheap price.
I am here to warn you against catalog printing that is just too cheap even for low risk markets. Below are the warning signs that you should look out which will indicate that your advertising tools are made too cheaply.
â¢ When the material is just too flimsy - One big warning sign that your catalogs are too cheap is when its material is too flimsy. If it does not stand up on its own and flops, you might have a weak output in your hands. In addition, if the paper is rough and thin, it is possible that it will not be tough enough for the usual wear and tear that professional color catalogs can endure. So if your material seems to flimsy consider it a warning sign that your catalogs are just too cheap to be really effective.
â¢ When the print is just too light and bad - In terms of print quality, you should test it if it is too light. This can easily be done by a glance and comparison with other catalogs. Moreover, you can test the quality of your print by adding a few drops of water into the ink. If the prints deteriorate with the moisture or "become runny", then the printing quality is pretty amateur and very cheaply done. This is a bad warning sign since your advertising materials will not last a long time if this is its printing quality.
â¢ When the binding is loose - The integrity is in its binding as well. If you just use staplers or similar weak but cheap binding techniques then your output are in danger. Binding is one of the key characteristics of survivability. Without a strong bind, they can easily be torn and fall apart. So take it as a bad sign if they have not been bound properly. Try to switch to more secure forms like "perfect binding" to get the most robust make available.
â¢ When the printing service charge is just too cheap - Finally, the easiest sign of weakness is basically when the cost is just too low. When the price quotation is just too good to be true, then you have to stop and think. We all know that anything that is too good to be true, probably is, such that we have to look more closely and investigate. Good quality catalogs will cost you since they are made of better and stronger materials. The better, stronger and more expensive your materials are, the more effective your advertising tools will be. So if the price is cheap, try to examine precisely the printing options. You will discover that many things will be too weak and ineffective.
So watch out for these signs. When you do see these signs, try to change your printing strategy immediately for the sake of a good output.