St Albans, United Kingdom (PressExposure) January 31, 2012 -- A recycling point for clothes and shoes, installed last year at Waste King's premises in the Frogmore Industrial Estate in Hemel Hempstead, has proved so popular that it's been filled - and emptied - over 50 times. This has helped to raise funds for Waste King's chosen charities of the British Heart Foundation (BHF) and the Salvation Army.
Waste King - the environmentally-friendly specialist collections, clearance and recycling company - also installed a 'bank' for unwanted used books, DVDs and so on. The proceeds from this recycling activity have also gone to the BHF.
Waste King's managing director, Glenn Currie, commented: "Waste King's operating ethos is to recycle as much as possible of the waste materials it collects. We guarantee to recycle at least 85 per cent of all the waste that Waste King collects but, in reality, the figure is now over 90 per cent.
"As part of our corporate social responsibility (CSR) strategy, we wanted to promote the benefits of recycling not just in environmental terms - helpful though that is - but also in terms of directly benefiting people, through the work of the BHF and the Salvation Army," he said.
"These collection points at our premises are enabling other people's waste materials to benefit those in need."
According to the Salvation Army. most clothes have at least 70% of their useful life left when their owner disposes of them. The income that the Salvation Army receives from its recycling activities helps to fund beds for the homeless, cups of tea for the thirsty and food for the hungry.
Currie commented: "Surprisingly, our policy of linking with charities in this way appears to be pretty ground-breaking stuff for a waste management company.
"We're now networked with a number of other, well established organisations across the UK that re-use and recycle. It's a strategy that benefits everyone - and the environment."