Kansas City, Missouri (PressExposure) June 26, 2008 -- There are over 520 million telephone directories delivered across the US alone every year. That is almost 2 for every man, woman, child and baby alive. There are millions who do not not wish to receive them because, like most of the planet, they are striving for a greener world. Instead of digging out a 7 pound, bulky book and scanning page after endless page for a given telephone listing, they simply search their iPhone, Blackberry or other smart phone/PDA and get the number with paperless ease.
Philip Cantwell is the founder and developer of http://www.YellowPagesGoesGreen.org, a web-based organization directed at offering Americans the convenient capacity to opt off of the mailing lists used by telephone directory companies. "These wasteful companies are making well over 14 and a half billon dollars every year to continue to increase levels of deforestation and fossil fuel usage. It is outrageous and it should simply be changed.", says Cantwell. "There are literally millions of people across the country that never use these books and just throw them into the trash. The books are large and really eat up a lot of landfill space. Yet they continue to deliver them year after year."
Cantwell, who spent his Junior year of study abroad at Oxford, is an Academic All American Basketball Player. It was on a return trip from a game that he first brainstormed the idea of providing the country with a simplistic method to get off of the mailing lists and stop the widespread, unsolicited delivery of the telephone directories. "Technology has offered us a paperless future. People should at least have the choice to receive these books or not.", Cantwell says further.
Mainstream business advertising techniques are embracing the electronic future and these bulky directories are simply an outdated concept. Masses of people are on the boarder of green living, but not quite there yet. http://www.YellowPagesGoesGreen.org makes it more probable that they will switch over.
"Most everyone that I speak with are highly in favor of a paperless future. There are so many wasted natural resources that go into the creation of these books.", Cantwell explains. When I tell them how easy it is to get their name to the publishers for their opt out request, they are truly appreciative and excited to visit the site."
There is no reason not to be either. Every single step that each of us intentionally take to embrace a greener future is imperative.