Woodland Hills, California (PressExposure) December 14, 2009 -- Incorporating data from this weekend's Black Friday internet sales and natural SEO statistics compiled during the year this year, Webwise Media released their December report on search marketing trends and benefits. It came as no surprise to anyone that natural search surpassed paid search this year as a more popular marketing option for web-based businesses.
"Our numbers indicate that paid search marketing, once a dominant marketing tool, has decreased significantly in popularity over the past twelve months," said a company spokesperson. "We offer PPC and other paid traffic options but our clients have been able to see the benefit of building their natural search position through search engine optimization. There are opportunities available now that just were not there before."
The latter statement refers to the void left by the collapse of major retail giants in the past twelve months that has opened up an opportunity for smaller businesses to control industry keywords and key phrases that they were unable to compete for before. Malls and traditional retail stores have taken a hit with the depressed economy and online sales are currently up. Early numbers from "Black Friday", the first official shopping day of the holiday season, indicate a 35% increase in online sales and only a .5% increase in retail numbers.
"The clients that have been working with us for a while are reaping the rewards this holiday season," our spokesperson told us. "We had a number of companies positioned to move into those top spots that were dominated by retail stores and their sales numbers are looking to be astronomical this year. We'll release a full report at the end of the year which reflects the actual percentages and dollar amounts."
Webwise Media has been doing business in Los Angeles as a provider of SEO and internet marketing services for over a decade. As a company they themselves rank on search engine page one for most of their industry keywords and as a provider they offer guaranteed first page placement for new and existing clients.