Cambridge, MD (PressExposure) July 29, 2009 -- A majority of small businesses today struggling to make ends meet and realize profits in this tough competitive market place are overlooking a crucial component to their marketing strategy, their online presence.
Dr. Candice Andrews, D.V.M., Owner/Operator of Easton Pet Health Clinic (www.eastonpethealthclinic.com) wanted to learn all she could about marketing her new practice, so she attended a âGuerilla Marketingâ course in Cambridge Maryland. Here she learned about the increasing importance of maintaining a quality web presence, and came in contact with Derek Brown of WebXsposure Design Studios.
"We attended the seminar with the hopes of arming ourselves with some of the more 'out of the box' marketing strategies that are being deployed in the offline marketing arena", explains Mr. Brown. "This data was very informative, but when it came to the online marketing portion of the seminar â I found the need to step in and clarify some misconceptions. I guess that got me noticed."
The concept of Guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; desirably interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
Guerrilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge digital technologies to really engage the consumer and create a memorable brand experience, consequently, the web is a large player in this approach. The Website of Easton Pet Health Clinic
"I knew a website was an important element for my business success", reports Dr. Andrews. "but I had not realized just how important. It took some time to establish rank and visibility, which I was warned, but I see improvement every week. Last week we took our first appointment booked from the web. I am extremely happy with the impression my new website presents to my customers."
From Nielsen statistics for 2008, over 875 million consumers have shopped online. The number of Internet Shoppers is up 40% in just Two years. A study from Pew Internet & American Life Projects, also conducted in late 2008 concluded, âThe percentage of Internet users who use search engines on a typical day has soared from about one-third of all users in 2002, to a new high of just under one half (49%)â. And finally, according to Canadian researchers, âIn the blink of an eye, web surfers make nearly instantaneous judgments of a web site's 'visual appeal.' Through the 'halo effect' first impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed.â
From this data it is not difficult to deduce that for small business, medium business, and big business alike, a quality, usability enhanced, visibility enhanced, interactive web site is as important a business tool as business cards, and a phone number. The world has gone digital. Adjust, follow, or get out of the way.
Easton Pet Health Clinic is a veterinary clinic stationed inside of Gabbyâs Pet Depot in Easton Maryland U.S.A. They offer, among other services, Examinations, Vaccines, Flea and Tick Control, Heart-worm Prevention, Laboratory Testing, and Anesthesia Free Dental Cleanings. Easton Pet Health Clinic strives to serve pets and people over profits by offering affordable quality veterinary care. Dr. Candice Andrews D.V.M. 106 Marlboro Road, Easton Maryland [http://www.eastonpethealthclinic.com] email@example.com 410-770-9623 Press Release Distribution By PressReleasePoint
Contact: Deryk E Brown, CEO WebXsposure Design Studios Cambridge, MD 443-239-2356 firstname.lastname@example.org http://www.webxsposure.com/