Lutterworth, United Kingdom (PressExposure) July 31, 2009 -- The Creare Group have today published their excellent weekly video blog, starring James Bavington and Nick Rinylo. This is focussing in on the importance of usability in web design, and the top ways to make sure usability is as good as it possibly can be. Usability on the internet is a key concern for many individuals and businesses, and it certainly should be, with web users as some of the most impatient consumers around.
If your content and website design fail in their functionality, the only thing you can guarantee is that you won't be getting any return visitors. It is so easy for web users to navigate away from your pages, with it only really taking the time of a single click, that usability must be your top priority. The Creare Group are on a mission to make sure their customers know this and to make sure that their knowledge, as well as the services they offer, extend to as many people as possible.
Initially, there are several tips relating to website content that must be taken into account. The most important of these being the most simple: always ensure attention to detail so there are no spelling mistakes or dead links, nothing irritates an articulate user more than bad grammar and mistaken publication. Letter spacing and line height are also important and link to another point made relating to the importance of remembering software that is used by some to enlarge web text.
The importance of text is paramount - the contrast between certain colours, such as red text on a blue background, can cause what is known as text disorientation for people suffering from dyslexia. The Creare Group also encourage all web designers to adhere to traditional web layout conventions. This includes simple things such as a clickable logo that links to the homepage, and underlining links so that they are easy for a user to identity and therefore click on.
A user's first impression of your website is of key importance and can have a dramatic effect on important analytics - including bounce rate. Another idea put forward by The Creare Group is to use white space effectively on a webpage; ensuring a reasonable and aesthetically appealing distance between headers, paragraphs, graphics and other items on the site page. The hit area on links, and creating custom 404 pages are also top tips for promoting the highest possible levels of traffic and business by way of basic usability.
"At Creare we realise that our expertise is valuable, and we want to pass that on to as many people as possible. Usability should be at the forefront of attention for any web based business, and we hope these tips will be of use to our customers." James Bavington, Senior Web Design Consultant.
If you want more of the same, check out Nick Rinylo's blog on the new deal struck by Yahoo and Microsoft - a must see for anyone interested in search engine optimisation, whether from a professional or a personal standpoint.