Surrey, United Kingdom (PressExposure) January 01, 2010 -- Website Consultancy Services celebrated the New Year by completely revamping its own website, planning ahead for what it anticipates will be a successful year for both it and the many small to medium sized UK businesses it serves.
As Website Consultancy Services founder Sarah Stribley explains, "First the website was redesigned to simplify the structure so that users can find information with greater ease. Next we integrated our blog into the website rather than hosting it on an external website. Last but not least, we used the opportunity to refocus our brand, redesign our logo, and give the entire website a vibrant new look and fresh feel for the New Year ahead."
But upgrading websites is what Website Consultancy Services does best, and it does it all year round for its small and medium sized business clients. The UK company specializes in implementing sophisticated technological tools intelligently combined with marketing and branding strategies tailored to each client's unique needs and goals. The result is faster and more intuitive website navigation that attracts targeted Internet traffic and ensures that those who visit a site not only enjoy the overall experience but return frequently.
"To succeed in the 2010 business climate and capitalise upon enhanced economic conditions," Stribley believes, "it is essential that companies develop an awareness of online marketing changes and then incorporate those in a smart, efficient, bespoke fashion that produces measurable results with greater profitability."
To help promote that awareness, the popular Website Consultancy Services blog details practical information for those interested in online marketing, search engine optimization (SEO), and website usability. "The content is written to be insightful and provide helpful advice," says Stribley, "and we regularly provide blog information regarding emerging developments in the search engine environment such as new changes and updates to Google and other search engines."
Recent blog entries explored hot topics including, for example, how to build trust with Internet customers - when the advantage of face-to-face contact does not exist - and how to determine what forms of social media are appropriate to a particular business and most effective for connecting with a target demographic. Website Consultancy Services can also be followed on Twitter.
In addition to providing cutting edge information, Stribley adds, the blog and Twitter updates also offer clients and potential clients an opportunity to get to know the company's personality and the people behind it.
"We always want to share our knowledge to help our customers," she emphasizes. "So we welcome feedback, comments, and questions."