Leicester, United Kingdom (PressExposure) August 21, 2009 -- Each day there are numerous reports about the state of the economy, as a result many people in the UK and abroad are starting to understand the importance of supporting businesses in their local area.
Unfortunately, the majority of these people are aware of the location of large corporations, but not those smaller, independent businesses.
The internet provides a wealth of information to its users, that is accessible at just a push of a button. Many individuals are turning to the internet to discover where these local businesses are situated.
In their latest website design video blog, The Creare Group's Web Designer, James Bavington and SEO Consultant, Nick Rinylo, discuss how designers and businesses can integrate Google Maps into their websites, as well as taking a quick look at the latest 'Directions' widget.
The Creare Group always include Google Maps as part of their web design; it allows businesses to pin-point their premises accurately on a map, with various terrain styles, so that their consumers can find their location quickly and easily.
Google Maps is currently one of the most popular applications used by iPhone owners; it is particularly beneficial as many of these individuals access the internet on the move.
Using an online demonstration, James and Nick explain how businesses can locate themselves on a map, choose a suitable terrain and show how to embed it into a website, using the code that is provided.
They also explain how businesses can customise their map, so that it suits their website's design perfectly, altering the size and other features.
To compliment the Google Maps application, Google have recently launched their brand new 'directions' widget. This allows internet users to type in a location, it then provides comprehensive directions to the site.
When used by iPhone owners this latest widget has the potential to compete with some high profile satellite navigation programmes.
With small businesses trying to make a big impact on their markets and people aiming to support their local economy, it is important that they are made aware of the locations of local companies.
'At The Creare Group we always try to make sure that our website designs are accessible to a wide range of consumers, adding maps onto a site can make Internet users aware of businesses in their local community.' James Bavington, Web Designer.
For more information showing how businesses can integrate location maps on their websites, take a look at The Creare Group's web design video blog on their YouTube channel. Alternatively, take a look at their latest Search Engine Optimisation (SEO) video, which takes a look at the Google update, Caffeine.