Las Vegas, NM (PressExposure) October 06, 2008 -- The biggest hurdle for any new business is generating profitable leads. The majority of business owners are at a loss when it comes to bringing in customers and often think it is enough to advertise in the newspaper or on the radio. ActionCOACH Consultants know that traditional marketing techniques are fruitless and aim to provide all struggling businesses with effective lead generating tools and knowledge. Their 73 different strategies ensure that all businesses will experience higher customer volume if they are willing to work hard.
ActionCOACH emphasizes the importance of separating the "suspects" from the "prospects". In order to generate leads and decrease unnecessary work, it is imperative for businesses to target the right audience. New businesses often spend too much time and money on people who will never buy their product. They recommend that businesses test and measure the amount of leads they generate per day from their current advertising campaign. This allows them to clearly assess the productivity of their ads. In addition, ActionCOACH Consultants urge businesses to keep the consumer in mind when building advertising and marketing strategies. This includes producing ads that catch the reader's attention and mobilize them to buy the product.
ActionCOACH knows that all seasoned sales associates create multiple strategies for bringing in different types of clients. Giving the same sales pitch to a CEO and a carpenter will not generate new leads. Consultants recommend personalizing each sales pitch for every potential client. This includes being aware of their needs. An executive's primary concern is time and appealing to their fast paced work environment is an excellent way to interest them in a product.
ActionCOACH stresses the importance of maintaining contact with existing customers. Existing clientele are much easier to sell to than new customers. ActionCOACH Consultants implore all businesses to treat their clientele with the utmost respect. It is also recommended to call them when new products are available or just to say thank you. Once a secure relationship is built between a business and client, businesses will receive referrals and experience increased sales.
ActionCOACH Consultants know that generating clientele is the most stressful part of starting a new business. Their world renowned coaching services provide a plethora of lead generating ideas to make it easier for new or struggling businesses to get on their feet.
About ActionCOACH ActionCOACH is the world's number one business coaching firm, with more than 1,000 offices in 26 countries. To learn more, go to actioncoach.com