Riverside, CA (PressExposure) November 13, 2008 -- Ask any small business owner what keeps them up at night and they will tell you it is how to get and keep customers. Add a declining economy to the mix and small business owners might not sleep at all. Yet according to its annual survey of small business owners, Union Bank of California found that in spite of their concerns about the current economy, 52 percent of respondents statewide reported they will be more profitable in 2008 than they were in 2007.
Since people continue to buy and sell even though the market is cooling, Clark Marketing Group and the Energy Tour CafÃ© decided to launch a new Business Growth Workshop Series, a one day training held on November 22, 2008 at California Baptist University in Riverside. Designed solely to assist small business owners who want to grow their company, the series is based on the principal that when owners thoroughly understand areas that impact the profitability of their business, they will improve their business readiness and create business growth opportunities.
In this fast-paced, global business market, these savvy women put competition aside to help themselves and other companies wrestling with how to grow their business in an environment where the mood of customers is more about cutting back than spending money. âMore than ever, it is essential that every stone is unturned to reveal resources, customers and revenue streamsâ said Cynthia Frazier of Energy Tour CafÃ©. âNow is the perfect time for small business owners to look to the future and build a cutting edge knowledge base that can kick start business growth.â
The Business Growth Series âMarketing Essentials Uncoveredâ marks a bold concept that competitors can set aside their differences and work together to grow their respective companies. âWe are excited by the enthusiasm of small business owners like ourselves who want to think outside the box and develop high level success strategies to stay in businessâ said Phyllis Clark of Clark Marketing Group. âFrom the title to the format, the workshop series was created to provide innovative concepts that owners can use immediately to give themselves a business advantage in these challenging economic times.â
The primary focus of the Business Growth Series is not only to show companies how to best use their heart and soul to connect with customers and build customer loyalty while giving back to community, but also takes them into the 21st Century to use the Internet for marketing. With MySpace attracting over 250,000 new users per day, the organizers place a strong focus on social networking and other online strategies such as podcasting and blogging. Registration begins at 9:30am. Complete details on how to register for the training can be found at http://www.BusinessGrowthSeries.com.